In This Issue
Dragons' Den firm takes pet food market by storm
Popular pet and garden supplies store faces the axe
Canine trackers solve biggest missing dog case to date
Pet food industry unites on animal welfare
PATS Telford set to be another ‘sell out’ event
Council fines for not microchipping a dog vary by 500% depending on where you live
Independent pet store celebrates National Pet Month
Webbox Natural launches first national TV ad campaign
Group55 wins Scale-Up Business of the Year Award
Bestpets sponsors British Dog Grooming Championship
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Burns listed in Sunday Times Top 100 Private Companies
How to feed a senior dog – comprehensive expert paper
New Ruffwear gear for running with dogs
PIF launches new online education portal for pet professionals
Agria’s Anna Thomas named Young Marketer of the Year
Appeal for information after man spotted dumping hamster
CSJ foiled!
The best of the previous Pet Trade Xtra
From vet nurse to pet the driving force behind an exciting new business venture
Innovative dog toy hits UK market and is destined to be a bestseller
Record sales and multi-million pound deals for pet firm
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How to feed a senior dog – comprehensive expert paper

In its commitment to safe and healthy pet food, FEDIAF, the European pet food industry federation, has published a new expert paper with key information about the nutritional needs of older dogs.

The proportion of senior dogs in the total dog population is increasing.


“There is a great need to take their specific dietary requirements into account," declares Dr Thomas Brenten, Chairman of FEDIAF’s Nutrition & Analytical Science Group..


“Proper nutrition ensuring adequate intake of energy, protein, minerals and vitamins is essential to ensure good health and longevity for our pets.”


Therefore, a FEDIAF expert group has formulated a new paper on the nutritional needs of senior dogs in order to inform both the industry and the public.

Nutrient requirements change due to age-related developments

This new paper includes a comprehensive collection of recent scientific data. It explains the different life expectancies of dogs related to their size, and defines when “old age” sets in. 


“Age-related changes in cognitive functions, behaviour, skin, digestive tract, cardiovascular system, respiratory tract, degenerative joint and skeletal function, as well as urinary disorders are the most common issues concerning older dogs," explains Dr Brenten. “Many of these can be addressed via nutrition.” For example, degenerative joint problems may reduce the physical activity of the dog resulting in reduced energy requirements."

The paper gives practical guidance to pet owners for feeding an older dog. It explains how changes in the digestive tract can affect food intake, or how food texture may become a crucial factor. Furthermore, aging can lead to changes in energy metabolism and alter the nutrient requirements of senior dogs – e.g. ensuring they receive an adequate supply of proteins, fibre, minerals, fat, energy, trace elements and vitamins.

Recommendations supported by leading veterinary experts

The development of the expert paper has been led by FEDIAF’s Scientific Advisory Board, consisting of independent academics from leading European universities. Since 2010, advisory board members have assisted FEDIAF in updating the FEDIAF Nutritional Guidelines

Free download
The expert paper “Nutrition of senior dogs” can be downloaded in the new section on science on FEDIAF’s website:

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