In This Issue
Delightful growth for cat food
Tetra unveils brand new unbreakable aquarium heater range
Pet shop licensing scheme given the go-ahead
Product innovation drives growth in pet accessory sales
Pets at Home on target to launch 20-25 stores during year
Award-winning PitPat on Channel 5's Gadget Show
Pet Advent calendars more popular than Nativity ones
Webbox launches #DogsDinner Christmas campaign
Wagg supports Yorkshire Post’s Christmas Appeal for Support Dogs
Nutriment shortlisted for three major awards
Cat gets empty can of Whiskas stuck on his head
Pet food company launches scratch-and-sniff book for dogs
Refresh your pet bedding selection with new Rosewood 40 Winks styles
Wellbeloved adds Senior Wet Pouches for dogs
Scottish Government launches consultation on electronic training collars
Night vision goggles used to catch dog owners who don't pick up after pets
Johnston & Jeff goes RolyPoly
Seasonal displays to drive wild bird care sales
PDSA saves dog's life after sausage binge
Fitzgeralds’ team effort gains silver in World Champs
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Tetra unveils brand new unbreakable aquarium heater range

It’s become apparent in the aquatics industry in recent years that there is a need for innovation in aquarium heaters. Many heaters prove unreliable, easily breakable and subsequently unsafe.

With this in mind, Tetra set themselves a challenge: to launch a new aquarium heater that has outstanding safety and durability at its heart.

Tetra’s ProLine Heater range offers high quality function and design, and is packed with features to enhance the fishkeeping experience and make it as stress-free and enjoyable as possible, enabling the fish keeper to enjoy a hassle free hobby. The shatterproof construction guarantees outstanding durability, and safety is further guaranteed with its unique double “Auto Shut Off” technology provided by two extra temperature detectors.

The ProLine Heater’s Ultra-Flat-Design offers various positioning options without being obtrusive, and semi-electronic Triac technology allows easy, accurate temperature regulation and even-spread heat distribution. The temperature of the heaters can be easily adjusted between 18°C to 36°C.

Tetra’s ProLine Heaters are available for aquariums between 20L and 400L in size and are priced at £20.50 - £31.50

Dave Hulse, Tetra’s Technical Consultant, comments: “Many of the traditional heater designs on the market typically use glass to encase the electrical element and more recently resin, however breakage is a danger factor. Now with the ProLine Heater Range this risk has been eradicated with the shatterproof construction and without the need to compromise on function, design or ease of use”.  

For more information about any products in the Tetra range and the app, please visit or email

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