Dorwest Herbs is working with retailers to help take the stress out of the firework season for pet owners and their animals.

Pet owners across the nation are bracing themselves for fireworks season, some of them unaware that there are a whole range of proven methods for tackling their pets’ fears.

Dorwest Herbs is making big efforts to spread the word with its annual ‘Dorwest Say Relax’ fireworks phobia campaign. Not only are there some great promotional packs and product boxes for retailers to use but Dorwest is also creating waves in cyberspace as Merlin (the dog from the Dorwest logo) shares his fears of fireworks night in his warts-and-all mockumentary blog.

Promotional packs containing a poster, leaflets and fun flashing badges are available for free and the first 100 requests for the product boxes receive a ‘Dorwest Say Relax’ t-shirt, while stocks last. Containing licensed Scullcap & Valerian Tablets and Organic Valerian Compound at a discounted price, the boxes are a great way for retailers to get the full snap, crackle and pop out of the fireworks season with some fantastic profits to be made.

Get your preparations under way now, as there is always a huge demand for Dorwest’s licensed treatments for noise phobias at this time of year. With Bonfire night on November 5 and Diwali starting eight days later, the potential for fireworks will likely last last a good few weeks this year.

With people becoming more and more social media orientated, Dorwest is running a Facebook competition. The search for the ‘most relaxed dog in the nation’ features some brilliant photographs of laid back characters doing it ‘the Dorwest way’. The prize is a fantastic pet-friendly luxury weekend break, with runners up receiving a Dorwest “Fireworks Survival Kit” before the big night itself.

Do you know a cool cat or a dog that’s a dude? If so, encourage their owner to enter the competition at www.facebook.com/Dorwest. If you have a few minutes why not zone out, chillax and de-stress by taking a peek at some of the great entries. Most of them have gone to no effort at all to strike a pose, true to their chilled out attitude to life. The closing date is the October 19. 

Complementing all this activity is Merlin’s blog. Cringe-worthy encounters with the fairer sex, frustrations at there being no ‘quick-fix’ to his fireworks phobia and plenty of laughs at Merlin’s chaotic life have been thoroughly entertaining his followers. Encourage customers to jump on board if they haven’t already, to track his progress at merlintakescontrol.wordpress.com

If you would like Dorwest to help you develop a cracking campaign and a focus on fireworks call the Dorwest helpline on 01308 897272 or email info@dorwest.com