TopLife Formula, the UK’s leading pet milks brand, has announced double digit growth of 29% in 2014 compared with 2013 following increased distribution and a successful packaging re-launch.

The full range of natural pet milks for Dogs, Puppies, Cats and Kittens are currently distributed in selected ASDA, Morrisons, Tesco and Waitrose stores as well as retailers in the Middle East.  

The pet brand, owned by speciality dairy Delamere Dairy, overhauled the design and format of its 200ml cartons in 2013 and this has helped to move the brand towards a more fun and vibrant look. It also introduced a convenient screw cap carton, appealing to a wider audience.

TopLife’s Milk for Kittens line, has enjoyed the biggest growth with an increase of 44% in like for like sales in 2014 compared to 2013.

Simon Mayne, brand manager of TopLife, comments: "The re-launch of our packaging along with securing new listings in supermarkets and independent retailers has translated into significant growth across our range of milk.

"We hope to build this growth further in 2015 and increase distribution across new and existing channels, including export into Europe and the Middle East."

TopLife Milk for Dogs, Puppies, Cats and Kittens, are all made from highly digestible goats milk and offer owners a healthy, daily treat that’s gentle on the digestive system and nutritionally beneficial.