Applaws on track to wowing visitors to Crufts
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The makers of leading pet food brand Applaws are ready to wet the appetites of all types of dogs at this year’s Crufts, which is being held at the NEC in Birmingham from March 7-10.
MPM Products – the producers of the Applaws range – were last year voted one of the Top 100 Fast Track Companies in the UK by The Sunday Times.
At Applaws they advocate that the best diet for a dog is one that mimics the nutritional profile of the diet that they would have eaten in the wild.
The brand’s philosophy is that protein should be delivered from quality meat sources, vegetables, natural extracts, fats, oils and also through the addition of active pro-biotics which ensures that a dog is as healthy on the outside as it is on the inside.
Mark Frampton, Product Development Manager at Applaws, says: “For those dog owners who prefer the convenience of using a dry food or wet food tin or pouch option, we believe we have come up with the best solution to meet all your needs.
"All our ranges contain only natural ingredients from sustainable sources and do not contain any artificial additives, colourings, preservatives or sweeteners. We consider every detail when it comes to producing our foods even ensuring that recipes are manufactured to our own specific requirements.
"This helps to maintain quality standards and we use manufacturing techniques that maintain as much of the natural goodness and flavour in the foods as possible.
“Our Applaws dry food range contains 75% meat and absolutely no grains and cereals as we only use potato, a low fat source of carbohydrate. As such our dry food range is also good news for dogs that suffer from sensitive stomachs or are prone to food allergies or intolerances.
"Active pro-biotics in our food help your dog’s digestive system and our food is packed full of natural omega oils, antioxidants, vitamins and minerals to help with your dog’s joints, coat, skin, eyesight, muscle tone and immune system. Our dry food is also available in a number of life stages each containing the right level of protein and nutrients to support the wellbeing of your dog whatever its age.
“Our Applaws wet food range contains a high level of human grade meat or fish content and is available in tins or pouches. The recipes use a variety of exciting ingredients such as Ginseng Broth and Kelp combined with vegetables, beef, salmon or chicken. Our tins contain bite-sized pieces of human grade tuna or chicken combined with vegetables, kelp or seaweed to help support the dog’s skin, coat and joints.
“We believe that our wet food range could also be used as a standby for those people who feed their dogs the BARF diet for the days when they forget to defrost their food or when traveling when it is not always convenient to carry frozen food.”
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