In This Issue
Warning about e-cigarettes and dangers to pets
Pets At Home workers could pick up £240k each from flotation
Scampers educates confused owners after Channel 5 programme
Revenue-generating dental range from Beaphar
First there was Fish4Dogs...now there's Fish4Cats
TV star David Tennant narrates new Dogs Trust advert
Pedigree refreshed the packaging of its leading range of dog treats
New code of practice launched to encourage responsible pet ownership
Amazing finalists named for Crufts 2014 Dog Heroes contest
Book early for funded spaces at overseas pet trade exhibitions
Kennel Club Charitable Trust opens Flood Fund for dogs
Plan for pet shop at illegal puppy farm site thrown out by town council chiefs
Portrait of 2013 Best in Show winner to be presented at Crufts
£2,000 snatched from West Sussex pet shop
Poundstretcher aims to muscle into petcare market
Barking Heads and Meowing Heads now available through Vital Pet Products
OATA heralds review of Live Import of Fish Act as a good outcome for the industry
Revamped bird hide launch a success
Ceva launches puppy blog on Adaptil website
Gundog breeder Maddi Burchell joins Veterinary Thermal Imaging for Kent
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  5,077
  • Average openings per issue:  2,051
  • Average page views per month:  13,576

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Amazing finalists named for Crufts 2014 Dog Heroes contest



A dog that can detect a potentially fatal drop in a young boy’s blood sugar levels; a Lance Corporal’s dog who helped him live a normal life again after he was blinded during training and a Cocker Spaniel who helps give a wheelchair bound young lady with a rare genetic disease much needed confidence, are amongst the five finalists for the Crufts Friends for Life competition 2014.

The annual Crufts Friends for Life competition, run by the Kennel Club, celebrates uplifting stories of friendship in adversity and the five dogs which have made the 2014 shortlist were selected for their exceptional loyalty to their owners and for the way that they have changed their lives.

Voting lines are now open and the dog that goes on to receive the most public votes will win the competition, which will be announced at the Birmingham NEC, on the final night of Crufts, Sunday, March 9.



The finalists for 2014 are:

  • Cocker Spaniel, Molls and eleven year old Steven Courtney from Bicester, Oxfordshire – Molls alerts to hypo’s and hyperglycaemia (dangerously low and high blood sugar levels), during the day and night, helping to keep Steven safe and enabling him to live his life to the full, allowing much more control over his aggressive unpredictable diabetes and giving him and his family a better quality of life.
     
  • Cocker Spaniel, Molly and Lucy Watts from Benfleet, Essex – Lucy has a life-limiting rare genetic condition that has left her in a wheelchair, needing to be fed into her bloodstream and in a lot of pain. She was withdrawn and unhappy but Molly has taken the focus of strangers away from her condition and given Lucy confidence to live the remainder of her life, in a way she couldn’t have dreamt of before.
     
  • Labrador/Golden Retriever cross, Radley and Konrad Galen-Bisping, from Carmarthenshire – Guide dog Radley gave the former Lance Corporal his confidence and independence back after his was blinded in an attack during training
     
  • Labrador, Velvet and Lottie Wilcocks from Ripponden, West Yorkshire – Assistance dog, Velvet, helps her 12 year old owner, who has spina bifida and hydrocephalus with all her day-to-day tasks. Despite not being able to walk or feel sensation below her mid-thigh Paralympic athlete, Lottie, has been given the confidence to live life to the full thanks to Velvet.
     
  • Mastiff/Great Dane cross, Jessie and Julie Barrett from Beer, Devon – In a mutual rescue, Julie took Jessie in after she had endured a life of horrific abuse and neglect. Jessie in turn bought Julie, who suffers with diabetes and ME and who was struggling to cope with the loss of her dad, back from the brink of despair.


Caroline Kisko, Kennel Club Secretary, said: “The dogs that have made the final of the Crufts Friends for Life competition are all truly inspirational and demonstrate just how important dogs are to our lives and what a difference they make to us, both in our best times and when things are tough.

“People can vote for the story that touches them the most and the winner will be announced on the final night of Crufts. Of course, each and every one of the dogs has helped to change and save their owner’s life in their own unique and special way.”

The winner of the Friends for Life competition will receive £1,500 and the other finalists will receive £750, all for their chosen charities. These will be: Steven and Molls, Medical Detection Dogs; Lucy and Molly, A.I.D for Dogs; Konrad and Radley, Guide Dogs and Special Care Baby Unit at Glangwili General Hospital in Carmarthen; Lottie and Velvet, Dogs for the Disabled and Julie and Jessie, Dogs 4 Adoption.

People can vote for their ultimate ‘Friend for Life’ by using the numbers below:

Steven and Molls                 0844 646 0201

Lucy and Molly                     0844 646 0202

Konrad and Radley             0844 646 0203

Lottie and Velvet                  0844 646 0204

Julie and Jessie                   0844 646 0205


Calls cost 5p from a BT land line.  Calls from other networks may vary and from mobiles will cost considerably more.  Voting closes at 7.30pm on Sunday 9th March 2014.  Details and terms at Channel 4 website 

To download individual and group images of the Friends for Life finalists, visit www.w-w-i.com/crufts_2013/gallery.php

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