Nutriment win through on a tight budget
Nutriment’s bonanza 2015 just got a little extra special when Suzanne Brock and her team followed up winning two Startup awards with a barnstorming NatWest Business Woman of the year gong.
The ‘Lean Business Start-up’ & Businesswoman tributes are two accolades that really resonate with single mum Suzanne, because it was only back in 2013 that she and her mother had no alternative but to remortgage their respective houses in order to get their ‘pet’ Nutriment project off the ground when her local bank lost its nerve at the 11th hour.
As hard as the bank’s heavy-handed actions were to stomach at the time, a reflective Suzanne remains adamant that their reticence was integral to Nutriment’s subsequent ssucces.
"I learned early on to be very careful about who I trusted, which has led to me being blessed with a close-knit team, whose never-say-die mindset and infectious energy have been at the very heart of Nutriment’s ongoing success," said Suzanne.
Nutriment is certainly no flash-in-the-pan operation with three successful range launches bedded down in 2015 and more ground-breaking initiatives ready to roll in 2016.
"Yes there have certainly been times when I craved a bigger war chest to participate in such a competitive UK pet food marketplace, but in truth, it’s made me more disciplined with regards to which projects I prioritize and which I put on the backburner for a little longer, she added.