Sales of dog treats have experienced healthy growth over the past few years, and this is set to continue this year with a more obvious focus being placed upon low-fat, healthy and nutritional treats*, says leading brand 8in1.

Signs of economic recovery and the humanisation of pets (leading to a shift towards more quality products) are driving factors behind this growth.

Pet owners are continuing to view their pets as family members, and as such, are keen to lavish their pets with gifts, fulfilling experiences and a host of tasty treats.

The US can be said to lead the way in terms of trends, and with the opening of a pet bakery, luxury pet hotels and even pet spas and slimming classes, it is clear to see that the humanisation of pets is an ever growing trend. This is likely to showcase its increasing influence upon the UK market in the coming year.

It is evident that this trend is influencing the future of Pet food, as many products are beginning to resemble food that we would find in our own supermarkets, with a stress placed upon healthy, quality ingredients.

8in1 MINIS – the healthy option

8in1 MINIS are bite-size treats which are a healthy supplement to every dog’s diet. They come in three unique, tasty flavours - Lamb & Cranberry, Beef & Apple and Chicken & Carrots - and are enriched with vitamins, low in fat and contain no added sugar or gluten, and are therefore also suitable for sensitive dogs.

The attractive, two-colour design – available in flower or ring shapes – and the meal-like composition of the products will also appeal to consumers in store. Dog owners can be sure that by offering their pets the new 8in1 MINIS, they are giving them a healthy reward that not only tastes great, but also provides them with many essential nutrients. 

^{*Dog Food in the UnitedKingdom, Euromonitor 2014}