Celebrity Clare Balding took time out from her busy schedule presenting TV coverage of Crufts to spend time on the Lily's Kitchen stand on each day of the show.

Henrietta Morrison, founder and CEO of Lily's Kitchen, said: "It was great to see Clare on our stand and she created a real buzz in the area, bringing lots of attention and new customers to the brand.

"Attending Crufts is important to us as it's our chance to connect with pet owners and talk about the benefits of feeding a natural and nutritious diet.  

"When customers come into your shop, we want them to be ready to invest in a premium natural pet food. This year at Crufts was particularly special for the whole team at Lily's Kitchen. Not only did we unveil a new stand, we also launched our new Senior Recipes. 

"With our new stand, we wanted to create an enchanting experience for visitors to the show, driving brand awareness and engagement. Our bespoke hand made design drew lots of attention and the feedback we got from customers and fellow exhibitors was truly wonderful.

"Our Senior Recipe got an enthusiastic welcome too!  We sold out of both our wet and dry Wise & Wonderful Senior Recipes by the Saturday. Customers were particular pleased with the highest level of joint care supplements and nutritious natural ingredients in both recipes."

For more information visit www.lilyskitchen.co.uk