Pooch & Mutt is launching a new range of seven treats in March and will be using Crufts and PATS to showcase the products.
"It is difficult to innovate in such a mature market, but we think that we have come up with something that is different, new, exciting and that customers seem to love," said Pooch & Mutt’s director Guy Blaskey.
"As part of the development process we had to choose between black and white lids. We were getting different opinions from a lot of key people, so we decided to open it up to the public and put a picture on facebook.com/poochandmutt with both options and ask people to vote.
"To my personal disappointment the black lids won it, but what was amazing were the numbers of people who cared. Over 2,000 people voted within 24 hours. Over 1,500 voted for the black lids, so that is what we have gone with.
"People were phoning the office asking when they could get them, and that was on the basis of just one photo, so we can’t wait to actually release them at Crufts and PATS.”
The treats are all ethical, natural, low-calorie, hand-baked, gluten free mini-bones.
The range of treats builds on Pooch & Mutt’s nutritional knowledge from years of producing high quality health supplements.
Each treat has a range of active ingredients for a specific purpose.
Calm & Relaxed includes chamonile and l-Tryptophan. They are designed to be given before stressful situations such as visits to the vets, car journeys, fireworks, competitions, separation or just as a nice bedtime treat.
Brain & Train includes gingko biloba and medium chain triglycerides (from coconut oil). Designed to help memory and concentration, they are for both elderly dogs and dogs in training.
Digestion & Wind includes parsley, charcoal and chicory (a natural prebiotic) to help digestion, bloating and flatulence.
Active Mobility includes linseed, rose hip (rosa canina) and yucca. This can be fed on it’s own or in conjunction with glucosamine-based joint supplements like Pooch & Mutt’s Mobile Bones.
Fresh Breath includes peppermint, parsley and chicory. This combination of ingredients both gives the breath a fresh, minty scent and aids digestion, which can be the cause of bad breath.
Puppy Development includes linseed and chicory to provide omega 3 fatty acids to help brain development and trainability and a natural prebiotic to aid digestion.
Charity Chicken has no ‘active’ ingredients. It is simply a very high quality, natural, baked chicken treat. Pooch & Mutt has decided to donate the proceeds from Charity Chicken on a regular, ad-hoc basis to charity.
