WOOF&BREW has been busy signing up dozens of new retailers and taking orders as its innovative product of herbal teas for dogs takes off in a big way.
The company exhibited at the recent PATS Harrogate and had a tremendous response from visitors to its stand.
Managing Director Steve Bennett said: “Our range has gone down extremely well with dog owners. More and more people are looking for natural, healthy products for their dogs and our herbal teas are 100% natural, as well as being simple to serve and cost-effective.”
Veterinary approved as safe, each unique blend contains high quality loose-leaf herbs, rich in anti-oxidants, vitamins, minerals and nutrients that are specifically designed to support dogs in leading a happy and healthy life.
For centuries dogs have been self-medicating, eating particular flowers and plants they instinctively know are good for them. Now with WOOF&BREW blends, packaged in their biodegradable pyramid tea bags, it makes caring for a dog's general wellbeing as easy as putting the kettle on.
Vet Richard Allport advocates the use of herbs in veterinary medicine and is a keen supporter of WOOF&BREW. He says: “Herbs can play a vital role in preventative healthcare but most pet owners are not aware of their benefits. And even if they are, they would need to consult a herbalist to advise on the type and quantity of herbs to give. WOOF&BREW makes herbs available to all for the first time.”
Following a successful appearance at PATS Harrogate, Steve found time to speak to Pet Trade Xtra about the company and its products.
Was exhibiting at PATS worthwhile?
We were delighted with the response from visitors to our stand at PATS. We were busy for the whole of the show and signed up dozens of new retailers. The show exceeded our expectations and I can also say that we had a great time meeting so many business owners.
What did you achieve at the show?
We launched two new blends at the show – Ha-pee Lawns and Posh Pooch. Both blends were received well by visitors to our stand and we took orders and signed up new retailers.
Who came up with the idea for your innovative product?
I have been working in the dog industry for more than 10 years. My wife and I founded Dogfriendly (www.dogfriendly.co.uk) – the UK’s biggest online database of places to stay and visit with your dog and we now have more than 50,000 members, publish three books a year and a bimonthly magazine. One of the co-founders of WOOF&BREW, Anthony Kinch, and I owned a café in Stratford on Avon which specialised in loose leaf tea and infusions for humans. The café was, of course, dog friendly and we had many dogs and their owners visit us. During one of our regular reviews of our business, we were discussing the benefits that herbs have on humans and wondered whether they would have the same effect on dogs – and the rest is history! Our third co-founder Lisa Morton is the brains behind the wonderful branding of WOOF&BREW.
How does it work?
Our teas have been specifically blended with herbs that are beneficial to dogs. They have been approved as safe for dogs by our resident expert vet, Richard Allport. There are now seven blends in our range - Adult, Senior, Fresh Breath, Performance, Skin & Coat, Posh Pooch and Ha-pee Lawns. Each blend is available in pyramid tea bags which are infused in 250ml of boiling water for four minutes. Once cooled down, this liquid can be poured over the dog’s food or alternatively 750ml of cold water can be added to the liquid which can then be used in the dog’s water bowl throughout the day. Our latest blend, Ha-pee Lawns has undertaken a controlled test with dog owners with an 81% success rate in just three weeks.
Who's stocking your product at the moment?
We have just reached 50 stockists of our teas in high street pet stores, online companies and our own website.
Are you trying to extend your retail outlets?
Yes we are actively seeking new retail outlets.
How big do you want your business to become?
We would be delighted to see our blends on sale all over the world.
For more information visit www.woofandbrew.com
