Royal Canin’s Maine Coon food has been awarded the title of Best Specialist Product in the Your Cat Product Awards 2014-2015, while figures from the Governing Council of the Cat Fancy (GCCF) show the Maine Coon rising up to third place in its analysis of breeds registered, with a total of 1,802 kittens in the UK.

Gemma Duffield, Royal Canin retail marketing manager, says: “We are very proud to have won this award, voted for by the readers of Your Cat, and this is a good opportunity to remind the specialist pet trade that pure breed cats represent a very important market sector. 

“Owners of Maine Coons, and other breeds such as British Shorthair, Norwegian Forest Cat, Ragdoll, Sphynx and of course Siamese and Persian, are highly committed to their animals. Having made a serious financial investment in the cat itself, they are then inclined to seek out dedicated nutrition.

“Our Feline Breed Nutrition range meets the different needs of these unique breeds, and is a way to ensure that we, the specialist pet industry, are feeding these cats. There may not be as many of them in terms of numbers as there are ‘moggies’, but owners of pure breed cats are prepared to seek out the very best for their animals.”

Royal Canin Feline Breed Nutrition comprises foods for adult Maine Coon, British Shorthair, Norwegian Forest Cat, Persian, Ragdoll, Siamese and Sphynx cats, plus Maine Coon, British Shorthair and Persian kittens. 

Each breed has its own specific needs due to its physical characteristics, and Feline Breed Nutrition is developed to meet these needs. Maine Coon, for example, helps support the cat’s heart, bones and joints, as well as the luxuriant coat. Persian focuses on supporting the coat, reducing hairballs, digestive health, and a healthy urinary system. 

Kibble size, shape and texture is adapted for each breed to maximise oral and dental health and slow down eating speed where required.

Retailers can order in as little as one bag at a time, on a next day delivery basis, to meet customers’ needs. 

However, Gemma says: “We recommend a dedicated Feline Breed Nutrition display, because this is the best way to appeal to owners of these breeds.”

For more information, speak to your Royal Canin Retail Business Manager, visit www.royalcanin.co.uk, or call 0845 300 5011.