Dog Rocks has decided to cease supplying stock to Amazon Retail in a bid to protect the recommended retail price of its product that helps to prevent pet urine burn patches on lawns.

And the company has recruited a dedicated a resource to support online and independent retailers, protect the brand and provide support where necessary. 

In addition to ceasing supply to Amazon, Dog Rocks is also contacting all retailers on third-party websites to remind them of RRP and minimum advertised price.

Dog Rocks MD Carina Evans said: “By supplying direct to wholesalers, and no longer Amazon, we are able to better support online and bricks-and-mortar retailers who will in turn be better able to respect and uphold our RRP.

"We seem to have spent so many unfruitful hours tied up in admin correcting anomalies generated by Amazon in the cyber world that it is no longer feasible for us to support this third-party retail channel. 

"On top of this we aim to protect our brand, uphold the suggested RRP/MAP, and their proposed increased rebate was unworkable, potentially creating more of an uneven playing field with changing goal posts.
 
"Dog Rocks has bravely put its head above the parapet, showing empathy and affinity with its retailers.

“Loyalty and efficiency are key to our business and we owe it to our retailers to give them the best chance possible to gain from the great margins offered by Dog Rocks.”