Pet biscuit manufacturer Natural Bakery Ltd, producer of the Betty Miller range, has bought the troubled Hungry Hector brand.

Managing Director Ken Harper said: "Hungry Hector has established itself as a quality range of natural products and we are delighted to have the opportunity to take it to the next level and develop its far reaching potential." 

Production of the products is likely to move to the company’s Daventry bakery, but Mr Harper added: "We are very aware of the heritage of the brand and are committed to maintaining the integrity of the products." 

It is expected that the transition will take several weeks to complete. 

Natural Bakery already produces two of its own brands, Betty Miller and The Natural Way. For more information including updates on Hungry Hector contact Natural Bakery on 01327 315310 or email alex@naturalbakery.co.uk. 

Pet Trade Xtra reported a month ago that the Hungry Hector business was struggling, with speculation circulating that the company had gone into administration.