In This Issue
Taking on the giants of the pet food industry
See Pure Pet Food's video on YouTube
Consumer marketing campaign aimed at driving sales of LitterLocker
Pedigree sponsors Paul O'Grady's hit TV series
Meet rescue dog Mojo, the star of Pedigree's TV ad
Husband and wife develop first aid kit for pets
Pets may help cut heart disease risk
Creating satisfied customers is key to a sustainable aquatic business
Animology gains recognition for impressive export performance
Bid to stamp out puppy farming
Great product display that attracts would-be buyers
PDSA Pet Aid hospital to feature on The One Show
Dog owners could be forced to tie up pets in case they bite a burglar
Kennel Club welcomes dangerous dogs initiative
Appeal to find missing dog
Pet shop owner blasts thieves who stole 50 of her pythons
Award-winning Exotic Pet Refuge appeals for help
Devon dog mess hotspots spray-painted by council
REACH A WIDER AUDIENCE
Here's how Pet Trade Xtra can help you...
Each week Pet Trade Xtra is sent out to 8,017 subscribers, made up of 4,011 pet retailers and suppliers, 3,528 garden centres and 478 vets.
Instant access to news
A growing number of Pet Trade Xtra subscribers (22%) are accessing the newsletter via a mobile device, like a smart phone or tablet. But computers are still the prefered option with 78% reading the breaking news this way.
Taking their time...
The average time spent reading Pet Trade Xtra is over three minutes, and the average number of stories read each week is also three.
CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products. Contact neil.pope@tgcmc.co.uk
for all editorial matters or pat.flynn@tgcmc.co.uk to discuss advertising and sponsorship opportunities.

Husband and wife develop first aid kit for pets



A husband and wife team of veterinary professionals has developed and produced a veterinary emergency first aid kit for pet owners called FURst-Aid.

Between them, Ian and Charlotte Gibbs have over 25 years’ experience working solely with companion animals in many different veterinary practices from charity clinics to referral hospitals. This has allowed them to see nearly every type of injury possible.  

And they have had to regularly patch up their own pets over the years.

"The pet first aid kits presently available consisted of products which often stung, were fiddly to apply, often slipped and stuck to fur making them painful to remove," said Charlotte.

"FURst-Aid kits contain only products used by veterinary professionals and with helpful bandaging tutorials on our website www.furstaid.co.uk.

"FURst-Aid treats, cleans and protects any little mishaps whilst waiting to see your vet, minimising the damage and reducing the risk of infection of any cuts and grazes."

The kits are available through the website although Ian and Charlotte are currently looking to appoint stockists for their product. Anyone interested should email info@furstaid.co.uk

Email Software by Newsweaver