HOWND - the grooming brand for happy and healthy dogs - has been named as a finalist in two categories at next month’s PetQuip Awards.
The Hertfordshire based company will be competing for ‘Pet Product Innovation of the Year’ and ‘Marketing Campaign of the Year’ - following the launch of two breakthrough grooming products and the company’s national Bring Your Dog To Work Day campaign.
Certified by Cruelty Free International, HOWND Golden Oldies Conditioning Shampoo and Body Mist - along with HOWND Yup You Stink! Emergency Dog Wipes - are the products which have been shortlisted for ‘Pet Product Innovation of the Year’.
“The Golden Oldies formula provides a gentle and deep cleanse for older canines. It also relieves dry flakey skin and helps reduce shedding and scratching. Containing vitamin E and pro-vitamin B5, this conditioning shampoo helps lock in moisture while restoring volume and shine to dull ageing coats,” explains Jo Amit, co-founder of HOWND.
“Free from alcohol and parabens, HOWND Yup You Stink! Emergency Dog Wipes are available in packs of five. Each pack contains five jumbo size (30cm x 20cm) PH-balanced wipes. Designed to be gentle on a dog’s skin and coat, each wipe is infused with orange (insect-repelling), coriander (antioxidant) and bergamot (deodorising) essential oils, aloe vera juice, and gentle odour control agents.”
Bring Your Dog To Work Day is an annual initiative that has been shortlisted for ‘Marketing Campaign of the Year’. Created by HOWND, this year’s event raised money for All Dogs Matter - a charity that rescues and rehomes more than 300 dogs a year in London, Norfolk and the surrounding areas.
Britain’s most memorable day at the office was a huge marketing success. ITV’s Loose Women brought their four-legged friends live on air. There’s also been national coverage from The Times, The Independent, Metro, London Evening Standard, Mirror, Mashable, BT, Yahoo, AOL, BBC, Capital FM and many more.
The #BringYourDogToWorkDay hashtag also trended on Twitter in the UK. Thanks in part to awareness driven from a number of celebrities such as Ricky Gervais. In addition, Leona Lewis was interviewed with the HOWND team on BBC Radio London’s ‘The Barking Hour,’ which is hosted by Jo Good and Anna Webb.
The PetQuip Awards are now in their third year and have proved to be a popular addition to the pet industry calendar. Winners will be announced on September 27 at the PetQuip Awards’ official dinner and party, which is taking place in the Telford International Centre in association with PATS Telford.
