Fish4Dogs has strengthened its E-commerce capabilities through the appointment of a new director, Jason Megretton, who makes his move up from web manager for the brand.

The appointment follows a successful year for Fish4Dogs which has seen continued growth in its online presence – through its social media channels and the launch of a new trade website which has been created to help independent retailers purchase directly from the brand.

Building on his previous role, which saw Megretton focus on generating online interest, enhance the user experience and improve sales through onsite promotions and campaigns – his new position as director will see him strategically adapt the workings of the website to continue Fish4Dogs’ online growth while also beginning to take responsibility for international activity.

Graham Smith, CEO at Fish4Dogs comments, “We are absolutely delighted to appoint Jason as the new director of E-Commerce. He has developed a solid track record of driving brand engagement using a variety of social media platforms to engage with a highly targeted audience, while also increasing our online sales by 15 time

“We truly believe in our employees and are committed to their development within the company and I trust that his E-commerce leadership will enable Fish4Dogs to continue to grow our online reputation.”