Delegates at this year’s Pet Industry Forum will learn the secrets of retail success from a fascinating workshop delivered by top US retail expert, Bob Phibbs.

The talk entitled ‘Visual Merchandising for Sales’ will take place on Thursday, October 23, as part of the Pet Industry Federation’s Forum and Awards event at Whittlebury Hall, Towcester, Northamptonshire.

Bob Phibbs - The Retail Doctor - is an expert retail speaker, award winning author, and in-demand motivational speaker who has been transforming businesses big and small into thriving operations since 1994.

Great visual merchandising skills are the foundation of a healthy business and Bob’s workshop will be hands-on and interactive and will show delegates how, even in a challenging economic environment, businesses can make merchandise fly out the door with the mechanisms of effective display.

It will also give delegates the confidence to create show-stopping displays by identifying which products to display in the first place and understand how traffic patterns can make or break a bestseller.

In addition to Bob, delegates will have the chance to listen to Tim Wass MBE of Animal Kind, a former RSPCA Chief Inspector, who will explain why it’s crucial to ensure that animal welfare is at the heart of any pet business; and Steve Charman of Pets Corner will offer delegates his unique take on the pet industry.

There will also be the opportunity for delegates to take part in smaller breakout sessions on a wide range of business-related topics that will offer direct and relevant advice to each business attending, as well as a range of social and networking activities to ensure that delegates are able to take full advantage of their time at the Pet Industry Forum.

The Forum begins on Wednesday, October 22, with a selection of ice-breaking events, including rally driving and a charity golf tournament and an evening buffet. The 2014 Pet Industry Awards will then be announced during the evening of Thursday, October 23, presented by boxing legend, Frank Bruno MBE. 

Lead sponsors of the Forum are: Crown Petfoods, Nestle Purina, Mars Petcare and Hills Pet Nutrition.

 A range of ticket options is currently available, and delegates are advised to book now to avoid disappointment. Further details about the event can be found at www.piffa.co.uk. You can also telephone 01234 273933.