Precious Pets London has unveiled a new display of its luxury grooming range in Selfridges to coincide with the famous London department store’s Christmas offerings.

The selection includes the Precious Pets London gift range as well as its established retail lines.

The company founders, siblings Charlotte and Gregory Nash, were there to see the new display and say they couldn’t have been happier with how the products are being represented on the fourth floor of the store.

Charlotte said:"‘Our products look wonderful in this prestigious store and not only fit in well with their existing lines but have also been displayed beautifully."

Gregory added:"‘We were so please to see how much space has been given over to the brand and feel this is a great step towards establishing the range as Britain’s luxury grooming brand of choice."

Following Harrods' abrupt announcement to close its Pet Kingdom in 2014, shortly after they had agreed to launch Preciopus Pets London products there, the brand couldn’t have hoped to be accepted into a more prestigious London department store.

Along with the letter of acknowledgment from Buckingham Palace, the introduction to Selfridges can only help to strengthen the brand’s position.

For information about the company's products visit www.preciouspetslondon.com