Lily's Kitchen had such a massive response to their products at Zoomark that the natural dog food company is now considering recruiting a special international team.

"It was an awesome show for us," said MD and founder Henrietta Morrison.

"It was our first international trade fair so we weren't too sure what to expect and whether the Lily's Kitchen evangelism that we have seen in the UK would translate abroad! We were delighted with the response from international retailers and distributors.

"We have a very long list of follow-ups with around 30 countries and I think I am going to have to recruit an international team rather quickly!

"It was a remarkable show in that there were very few 'time wasters'  – everyone we met was a valuable contact who wanted to do business.

"The only down side is half my team were stuck in Bologna for a whole day as their BA flight was cancelled. But I'm not complaining because the trip has certainly paid dividends already."