In This Issue
Record number of visitors at PATS Sandown
Show creates a buzz of excitement for visitors and exhibitors
Break the mould with Hill's Ideal Balance
Big international presence at PATS Sandown
PATS Sandown 2014 New Product Awards revealed
The Pet Centre, Minehead, voted PPRA Shop of the Year
PPRA Supplier of the Year is Symply Pet Foods Ltd
Soopa Dog Chews voted Product of the Year by PPRA members
Arden Grange's Liz Burgess is voted PPRA Best Representative
Tetra adds FreshDelica Krill to Fresh Treat Food Range
Pet Industry Federation unveils new member benefits package
Ancol director runs marathon for Anthony Nolan charity
Turn your display tanks into an aquatic theatre
Women more likely to abandon their dogs than men
Tibetan Mastiff puppy sells for $1.9 million in China
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Turn your display tanks into an aquatic theatre



The team at King British like to generate a bit of in-store theatre and they're describing the ‘Treats at 2’ promotion as an aquatic retail phenomenon...

King British Fish Treats are fun, healthy and suitable for all types of aquarium fish. The little compressed discs of fish food can be stuck to glass on the inside of an aquarium to attract fish. Children and fish lovers will adore the spectacular "feeding frenzy" which can ensue, often bringing even the shyest fish to the front of the tank and providing the perfect opportunity to health check fish.

Whilst the treats actually speak for themselves, King British have also created some fabulous new eye-catching packaging for our goldfish, tropical and variety versions which are now available in stay-fresh, re-sealable bags. Each packet contains approx 70 treats.

And if all that wasn’t enough, the team have also enhanced the exciting ‘Treats at 2’ promotion to help retailers develop footfall and sales. It’s as easy as 1-2-3:

  1. Stock up on the exciting range of King British Fish Treats in their wonderful new packaging.
  2. Order the POS unit that has been designed to hold the treats and tell customers all about the ‘Treats at 2’ concept.
  3. At 2pm, turn your display tanks into pure aquatic theatre by popping a tablet treat on the inside of the tank glass – the fish go mad for it!

 Families and fish lovers adore watching the feeding frenzy – and can’t help telling their friends. It all adds up to fun, footfall and financial reward.

 To find out more or to schedule an aquatics training session with a local Sales Executive, call 01440 714700 or email hello@kingbritish.co.uk

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