Pure Pet Food's products are proving to be an instant hit wherever they're sold, and the success story is set to continue at the independently-run Robinson’s Pet Store in Newcastle's Grainger Market as it becomes the latest outlet to stock the unique range.

Nick Robinson, whose shop will start selling the products in July, said: “Owners are taking a real interest in what they feed their pets now and are actively looking for low-processed foods with higher quality ingredients, which makes Pure a great fit for those looking for a convenient alternative to raw or home-cooked meals for their dog.”

As revealed by Pet Trade Xtra in May, friends Daniel Eha and Mathew Cockroft have already achieved success with their new and innovative products. (To read the story click on the link at the bottom of this story).

“It’s incredibly important to us that we work with pet specialist stores like Robinson’s," said Mathew.

“The expertise and knowledge they provide to their customers is absolutely vital for a product like ours, you simply wouldn’t get that if our food was sat on a shelf in one of the bigger supermarkets."

The duo hope to achieve a turnover of around £200,000 for their first year, but aim to be a global brand over the next five years.

“Working with independents like Robinson’s is key to our success as staff are keen to educate people on natural foods," added Mathew. "We currently work from a Human Grade factory in West Yorkshire, but we will be looking to take on staff as the company grows.

“We are looking to expand with a new range of treats in the future, and we could also look at manufacturing a line of cat food."

Award winning Scampers in Cambridgeshire was the first pet store to stock Pure's pet foods, and the brand has quickly become popular with customers.

Piers Smart, from Scampers, said on Twitter this week: "Our customers are loving your brilliant new dog food."

For more information visit www.purepetfood.co.uk