In This Issue
Pet industry pays tribute to one of its leading figures
Pet Industry Federation responds to criticism over its stance on selling puppies in pet shops
Last chance to reserve a place at this year's UK Forum & Awards
Pets at Home shares dip following weaker-than-expected sales growth
New brand claims to introduce a revolution in dog food
£2,000 investment grants available to British companies exhibiting in PetQuip group at Global Pet Expo 2016
More export success forecast following Meet the Buyer
Billy + Margot launch a new 150g wet food
Foss Feeds wins star prize in Wagg's 'Spin to Win'
Grain-free treats added to Petface’s ‘Dog Deli’ range
Interpet celebrate after a successful and innovative AQUA
84% of vets give up time to work with animal charities
Restaurant plans for closed pet shop
Pet shop owner banned from keeping dogs
Former Pets at Home director joins Shop Direct as Operations Director
Ancol announces five-year partnership with Birmingham Dogs Home
Vets braced for pet ‘fright nights’ in November
ACANA sponsors top UK flyball team
Pets at Home open new store at cinema development
Americans spent $350 million on pet costumes at Halloween
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New brand claims to introduce a revolution in dog food
McAdams, a new brand in the pet food market, claims to be the first dog food to use whole British free range chicken from ethical farms across the UK. The entire bird, minus head, feet and offal, is used in the making of the product.

McAdams is slow roasted and then warm air-dried, ensuring the flavour and aroma is maintained and creating a non-uniform, rustic shaped kibble. The gentle nature of the cooking process seals in as much of the goodness as possible.

McAdams’ recipes are all meat meal free. Most pet foods, even the premium brands, use stripped chicken carcasses and meat meal. Some pet foods claim their products contain ‘freshly prepared chicken’ when the chicken in their food is in fact meat meal and carcass, which some argue may be confusing to consumers.

McAdams has listened to dog owners and has made the product grain free, which many pet owners are turning to in the food they choose for their dogs.

The whole free range British chickens used in McAdams are blended with sweet potato for slow release carbohydrates, green lipped mussel for joint care and a variety of fruits and vegetables to give dogs all the vitamins, minerals and nutrients they need for a healthy life.

In a recent taste test, McAdams was the dogs’ first choice in over 70% of feeding trials. Owners were impressed by the ‘roast dinner’ smell and liked the unique shape of the kibble stating that it made their dogs chew their food properly and eat more slowly, aiding good digestion.

Neil McAdam, Managing Director and creator of McAdams Pet Foods, says: “I initially set out to create healthy, ethical and tasty food for my Labrador George, who suffers with epilepsy and a heart condition. I wanted to feed George the best food possible but wasn’t happy with the quality of dog food available. After two years of research, tests and determination, I have created something that George loves and is made using only the best ingredients available today. I am extremely proud to now be launching McAdams as an ultra-premium brand into the pet food market, for dogs all over the country to enjoy.”

From humble beginnings in a Sussex country kitchen to becoming a nationally sold product, McAdams can be purchased at and in 15 Pets Corner stores across Sussex and Kent as well as in the 50 Sheep Pet Store in Lewes, Sussex. The brand will be launched into all Pets Corner stores across England from mid-November.

Above: Comparison between chicken carcass used in most pet food brands and whole chicken used in McAdams.
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