In This Issue
Bring Your Dog To Work Day set for June 21
International buyers seek new UK pet products
Company introduces advanced pet food sorting solutions
MD of Benyfit Natural appointed PFMA Vice Chairman
New Sales Director at Forthglade takes the lead
PetLove takes a walk on the wild side
Low-calorie training snack called Loopies launched
Pet product suppliers hear export success stories
Garden centre raises more than £3,500 for animal rescue
Get your own copy of Pet Trade Xtra
The £1.9 billion cost of retail crime
Successful Crufts exhibition for Scruffs
More life-saving dogs to follow their nose with lottery boost
Brambles PAW helping Wildlife Rescue Centres
TETRA launches Pond FilterStart Bacteria
NEW – Hedgehog Food or Water Bowl
The best of the previous Pet Trade Xtra
Pet product pioneer Roger Mugford is NOT retiring
Threatened pet shop given lifeline after support from local residents
Different Dog goes crazy after TV exposure at Crufts
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Different Dog goes crazy after TV exposure at Crufts

Different Dog, who cook different recipes each week by hand, with fresh natural ingredients such as Braised Beef, Chicken Casserole and Lamb Hotpot had a crazy time at Crufts after they were on live TV on Friday afternoon. 

 

Claire Balding visited the stand and cooked with Beth, their head chef, and that created even more demand.  “We just want to reach as many dogs as we can to enable us to do that. We're in about 40 independent retailers at the moment and looking for more," explained Co-Founder Charlie Thurstan.

 

“In my old job I got to look around factories where Pet Food was made and it was very eye opening for me and actually a little bit horrifying as well seeing the ingredients that went in and meat and animal derivative, cereals and fillers things like that. The process is extreme temperature, extreme pressure, stuff sprayed on at the end and I just thought well how about we do it completely differently.

 

"That's where the name Different Dog came from we just felt the dogs deserved something a bit fresher and a bit more natural.

 

"That actually was the start of an 18 month journey. We hired a vet and a nutritionist and we started experimenting trying different ingredients different processes. It was 150 versions of the recipe and process and then we got to launch the business in November 2017, so nearly 18 months and things have been absolutely flying ever since.”

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