In This Issue
Dog toy set to take the market by storm in 2018
Revealed: Secrets of UK's Pet Retailer of the Year
The new Yak Snack is a stand out winner for Antos
Natures Menu celebrates successful launch of True Instinct
Exciting times ahead for award-winning HayPigs
Super Premium bird food Goldenfeast is a big hit
Record-breaking attendance figures at PATS Telford
Picture round-up from the pet extravaganza
HOWND clinches double-gold at PetQuip Awards
Frozzys takes fresh approach to consumer shows
Pet firm secures €5m funding to fuel European expansion
PFMA appeals for safeguarding of pet food manufacture
Get your own copy of Pet Trade Xtra
Improvements at Vital continue to offer better support for retailers
Lily's Kitchen receives outstanding ethical company score
British eco-business launches American-themed toys for dogs made from recycled plastic
Royal Seal of Approval for Fish4Dogs
New Product winners from Antos, Group 55, HayPigs!, Kong, Pedigree, Symply, The Innocent Hound and Versele-Laga at PATS
PetQuip Award winners revealed at glitzy event
Picture gallery from the PetQuip Awards
PIF Forum to reveal results into rabbit nutrition study
PetSafe Brand launches microchip cat flap
Enjoy the North Wales Sheepdog trials with CSJ
Launch of new wet dog food range with added 'vet know-how'
Burgess Pet Care launches Great British Rabbit Census
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Exciting times ahead for award-winning HayPigs
Pet Trade Xtra Promotion



Fresh from scooping the best new product award for the small animals category in the PATS Telford showcase, newcomers HayPigs!® are already looking forward to exciting times ahead.

"We're really chuffed to have won this award in our first year of trading," says Rik Cridland, MD and self-proclaimed Ringmaster.

"PATS Telford was a wonderful experience and we are really appreciative of the warm welcome we received from the pet trade community. It feels like we are part of one big family already! Thank you to everyone who has supported us to date, it really means a lot. It's been an exhausting experience, but so worth it! We look forward to the exciting journey ahead and can't wait to show you what else we've got planned for HayPigs!®"

HayPigs!® mix of product innovation, quirkiness and good humour, caught the judges' eye after they entered four of their six circus themed launch products into the showcase.

Their winning product, the HayPigs!® Piggy Weightlifter™, is said to be the world's first, horizontal, pet friendly, vegetable kebab maker. It provides guinea pigs and other small animals with an enriching food challenge while also entertaining their owners.

"The judges were unanimous in their choice of this winning product," said the panel "They felt a fun circus range for small animals was a great addition to the market. The winning product from the range was a novel idea and will provide hours of enjoyment."

All HayPigs!® products have been designed for and tested by their resident rescue guinea pigs known as the HayPigs!HayPigs!®. But this fabulous set is not just for guinea pigs and can be enjoyed by a variety of small animals, as indicated on their packaging and website.

While the brand has already proved popular in UK, HayPigs!® have also made sales across the globe from Germany, France and the US to Canada, Japan and Australia.



"We really have gone all out to make the HayPigs!® Guinea Pig Circus™ a luxury product range for small furries," says Rik.

"We hope owners will delight in the whole experience, from receiving and un-packaging their products to enjoying the interaction and play of using them.

"At the end of the day, it's about encouraging people to spend more time with their pets, enriching the lives of small furries and enhancing their own wellbeing, it's a win win really!"


Helen, co-founder and Chief Pig Tamer, adds: "What we think is nice about this collection, is it's very giftable, making it a perfect present for Christmas or a special occasion. We have plans to add to the range, so it gives customers the opportunity to collect a themed set that not only looks great, but it also really practical, functional and fun."

If you're looking to put on a show this Christmas and would like an eye-catching range for your shop window or display, check out www.haypigs.com and email enquiries@haypigs.com for more details. Rik and Helen would be delighted to hear from you! Wheek! Wheek! Wheek!

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