In This Issue
Purina hits back at claims discrediting leading brand
Aldi launches cut-price pet range in stores today
Vet's Kitchen extends its range in Sainsbury's
Impressive number of new products to be launched at PATS
First-time appearance for Norfolk Industries
Lintbells offers more for less at pet exhibition
Dog owners can log their pet's details - all in one Y-app!
Town & Country unveils ‘It's only natural’ range
Get your own copy of Pet Trade Xtra
Vital expands support available for garden centres
Channa sales ban on hold after an OATA challenge
Pooch & Mutt earns seal of excellence
WildWash wins another award
Enterprise Nation award nomination for fleet-finned Pilchard
Walks and a healthy diet are top priorities for UK pet owners
The best of the previous Pet Trade Xtra
Pet firm refutes claims it puts ‘money before ethics’
Pet company breaks €1 billion sales record
Bring Your Dog To Work Day set for June 22, 2018
Exhibitor stands at PATS Sandown ‘sold out’
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Please contact neil.pope@tgcmc.co.uk for all editorial matters.



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Bring Your Dog To Work Day set for June 22, 2018

 

Bring Your Dog To Work Day, founded and organised by multi-award winning ethical pet care brand HOWND, returns on Friday 22nd June.

 

Now in its fifth year, Bring Your Dog To Work Day is embraced by dog lovers and their employers throughout the UK with thousands of businesses and employees taking part.

 

The day is much loved by thousands of people in the UK, including high profile celebrities such as Ricky Gervais, the Top Gear team, ITV’s Loose Women, Tennis TV, Shrek the Musical, Coronation Street and many more, all showing their support last year by posting on social media.

 

There is no doubt that this annual event has captured the imagination of our dog loving nation and has become an highlight in the UK calendar - people really love taking their best friend to work with them.

 

Jo Amit, co-owner of HOWND and founder and organiser of Bring Your Dog To Work Day, says: “Just interacting with these wonderful animals can help reduce stress levels and blood pressure.

 

"Taking part in Bring Your Dog to Work Day sure is making bosses around the country more popular with their staff!  I’ve never seen an unhappy office dog, only unhappy employees who have to leave their beloveds at home.

 

"We love the response the event gets each year – it’s a real highlight for us to see so many happy dogs and owners at work together.”

 

Bring Your Dog to Work Day has a serious side, as well as being a great day out for our furry four-legged friends.  Every year, it donates the funds raised from business sponsorships and individual donations to animal welfare charities via the official Bring Your Dog To Work Day website.

 

 

Money raised in 2018 will go directly to All Dogs Matter, a charity that rescues and rehomes hundreds of dogs each year in the UK. This year, the organisers are also encouraging businesses to come on board as official sponsors and raise funds for their own animal welfare charities too. Bring Your Dog To Work Day’s social pages, as well as the official charity’s, will share all Bring Your Dog To Work Day official sponsors’ in-house fundraising events, competitions and activities in their social feeds.  

 

In return for a business making a minimum £100 donation, its company logo and website link will be displayed on the homepage, and they will receive a thank you shout out from All Dogs Matter on social media.

 

It’s a great opportunity to amplify your brand. Last year the hashtag #BringYourDogToWork trended again at number one on Twitter when it reached over 13 million users in one hour.

 

Sponsorship is open to any business. Previous sponsors have included a diverse range of businesses from across the UK and Europe, with high profile brands from the pet sector, white goods companies, law firms, hospitality, private jet companies, luxury sectors, TV shows, comedians, and more taking part.  HR guidelines and an Info Pack are available to download from the website to help make the day run as smoothly and enjoyably as possible.

  

A “pooch selfie” of a dog at work in the home or office, in the shop, in the cab of a lorry, or wherever it is safe to have a dog in the workplace, can be uploaded to the “Dog With A Job Hall of Fame” for a minimum £5 donation.  Anyone that donates more than £10 will be automatically be entered into our Bring Your Dog To Work Day annual prize draw with a chance to win £100s worth of goodies from our official business sponsors. See competition page.

 

Bring Your Dog To Work Day is now recognised as a fun fundraising day for dog lovers but having your dog at work has added mental health benefits too. Many studies have shown that the presence of pets can substantially reduce stress levels in the workplace. Increased job satisfaction and morale have all been reported by employers who have their pets with them at work.

 

www.bringyourdogtoworkday.co.uk

twitter: @BringDog2WorkUK

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