In This Issue
Aldi apologises after plastic found in dog biscuit
Naturediet leads the way in eco-friendly packaging
Pets at Home warns of more stockpiling over no-deal Brexit
Beaphar’s cheeky new video offers ‘protection’ for dogs
Lily's Kitchen gears up for further international expansion
Search is on for UK’s Pet Hero of the Year
Mutneys Ltd takes its show on the road
Poppy's Picnic takes part in walk for research cures
Natures Menu expands team with two new appointments
Veterinary nursing students visit Southern referral practice
Westland reiterates BTO findings of booming bird market
The best of the previous Pet Trade Xtra
Work starts on controversial chimney to help reduce odour from pet food factory
Vital continues to bring innovation to its business
Abattoir recalls pet food products because they may be unsafe
Pets At Home full-year profits rise 'faster than anticipated'
Inside Pets at Home's new ‘store of the future’
Pet Remedy wins Pets at Home customer vote
Impressive exhibitor line-up for PATS Telford in September
Sales of Bring Your Dog To Work Day T-shirts benefit charities
British exhibitors overwhelmed with interest from overseas buyers
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Beaphar’s cheeky new video offers ‘protection’ for dogs

Did you ever have that embarrassing talk with your parent after you started enjoying the company of the opposite sex?

Beaphar are tapping into this relatable family issue in their new video, “The Talk”. Only in this instance, the embarrassing issue is protecting our beloved dogs from becoming infected by nasty diseases that are carried by common parasites – fleas and ticks.

Beaphar Canishield® is a new, deltamethrin-based collar which provides up to 6 months’ protection from fleas, ticks and sandflies.

‘“The Talk” is a familiar concept that everyone can relate to,” explains Dr Sue Huggett, Business Manager for Beaphar UK. “For many, it will also have been a little awkward, just as it can be awkward for pet owners to seek help with their pets’ parasites. Many pet owners are embarrassed to ask for help for fear of being judged.’

‘By referencing something relatable, we’re not only creating an emotional link between us and the consumer, but informing them that actually, there’s a very easy way to protect their dogs. Beaphar Canishield® provides long-lasting, triple protection against ticks, fleas and sandflies for up to 6 months. This is ideal as we move into the summer and autumn when fleas and ticks are most active in the UK.’

The tongue in cheek video was launched to consumers via the Beaphar UK Facebook page in May, coinciding with Lyme Disease Awareness Month, and can be viewed here: https://www.youtube.com/watch?v=eThcN2D5Xuc

Beaphar Canishield® provides dogs with up to 6 months protection against ticks, 16 weeks against fleas and 5.5 months against sandflies. For more information or to stock Beaphar Canishield®, contact the Beaphar Customer Services Team on 0333 0066236 or email info@uk.beaphar.com Beaphar Canishield® is classified NFA-VPS and currently can only be sold by SQPs.

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