In This Issue
First day at PATS Sandown hailed a huge success
PATS Sandown 2019 New Product Awards revealed
Final day of PATS Sandown tomorrow
Scientist creates honey product to tackle cancer in pets
Award-winning Naturediet's eco-packaging range extended
Discover a great selection of brands from Su-bridge
New Wagg wet dog food range set to be big seller
Host of exciting new products from Henry Wag
World’s most hygienic germ-busting dog food bowl
First chance to see Nandi of Africa treats
Taking the stress out of settling, bonding and training
Award-winning pet food arrives in the UK
Bestpets launches scheme to drive business in pet stores
Sustainable dog food set to revolutionise pet market
Natures Menu launches Superfood Bars at PATS
Vitalin showcases eco-friendly packaging at PATS
Best of British on show at PATS Sandown
Beco Pets offers a free cup of tea to everyone at PATS
Exclusive UK distributor for accessory brand Kiwi Walker
UK and overseas growth for pet food brand Purely Fish
Lintbells Mobility Matters support materials
Different Dog to unveil plastic-free packaging
For All DogKind add supplements to award-winning range
Fish4Dogs appoints new wholesale partner
Get your own copy of Pet Trade Xtra
Fish4Dogs goes bananas with new addition to range
WildWash excels in its cruelty-free status
PIF launches exclusive printing platform for its members
New 100% natural gentle British dog shampoo
Exciting show features from Beaphar
Introducing TICKLESS – the new generation ultrasonic flea and tick protection
Grooming demos return to PATS Sandown
Great line-up of speakers and seminars
Proud supporters of Dogs for Good charity
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Sustainable dog food set to revolutionise pet market
Yora (stand G7 Surrey Hall)

 

A trailblazing new dog food - believed to be the most sustainable ever - is set to revolutionise the pet food market when it launches this month.

 

Made of nutritious insect protein combined with oats, potato and natural botanicals, Yora is a healthy new dog food that contains no growth hormones or antibiotics.  

 

Globally, pets consume around 20% of the world’s meat and fish, which is set to grow further with the trend for feeding human grade meat to dogs and cats.

 

For years, environmental experts have proposed insects as the food source that can end world hunger without harming the planet. Insects are unbelievably nutritious - packed with essential proteins, fats, minerals and amino acids - and are even easier to digest than chicken, so they’re perfect for pets with sensitive tummies. 

 

Livestock farming contributes 18% of human produced greenhouse gas emissions worldwide and pet food consumption is responsible for up to 64 million tonnes of carbon dioxide each year.

 

Insects use a fraction of the resources to farm and Yora’s grubs are reared in a brand new, high tech £18 million facility in Holland. The grubs are extremely efficient and even consume recycled vegetable matter that would otherwise go uneaten.

 

When compared to beef farming, Yora’s grubs need just 2% of the land and 4% of the water to produce each kg of protein, which means they cause 96% less greenhouse emissions. The insects grow naturally at a rapid pace, reaching full size in just 14 days, so there’s no need for growth hormones or antibiotics.

 

The insect protein in Yora also offers a higher quality protein than the by-products found in most pet foods. Yora features nutritious ingredients like kale, seaweed and chicory which all have added benefits for dogs including Vitamin C, improved digestion and anti-inflammatory properties.

 

Yora is supported by a team of veterinary experts including TV vet Dr. Rory Cowlam who said: “Yora provides a healthy, high protein alternative to conventional kibble.  It’s hypoallergenic, and free from antibiotics and growth hormones. Pets love the taste - plus it’s great for the planet.

 

“As a keen conservationist and dog lover, I am incredibly excited by the enormous potential for this dog food to reduce our pets’ collective carbon pawprint.”

 

 

Tom Neish (above), founder of Yora, comments: “Animals and humans have been eating insects for over five million years and we believe Yora is the future of pet food. We have trialled 29 recipes to find the perfect combination of great tasting ingredients and are very proud of the end result.

 

“Yora enables dog owners to take the lead in giving their dog a nutritious, tasty food whilst having a positive impact on the environment.”

 

Available from major pet stores in the UK in January, Yora will cost £14.99 per 1.5kg bag (£1.80 per day) or £49.99 per 6kg bag (£1.49 per day). To find out more, visit the website, search #TakeOurLead

 

Yora is exhibiting at PATS Sandown on stand G7 in the Surrey Hall.

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