In This Issue
The future is bright for the dog treats market
Award-winning pet store makes customers 'stars for the day'
International certification for HOWND dog grooming products
Record sales for Wagg at Crufts
TV presenter Clare Balding is a big draw for Lily's Kitchen
Increasing number of dog owners turn to raw feeding
Overwhelming success for ORIJEN and ACANA
DOOG range proves a big hit with visitors to Crufts
No evidence of dogs being poisoned at Crufts, says the Kennel Club
Thousands of products and loads of great deals await PATS Sandown visitors next week
PIF to offer member ‘benefits surgeries’ at PATS
Ahead-of-the-game ideas on pet retailing
Animaware presents Animalarm and Animat for cool pets
Audit will ensure high standards of puppy selling in pet shops, claims PIF
OATA challenges MEP over ‘criminal activity’ remarks
Man steals koi carp from pet shop by stuffing them into his pockets
Former mayor and her daughter banned from keeping animals
Puppy smuggler sold designer dogs for £650 each from her London flat
Amanda Holden to host Give a Pet a Home
BVA welcomes RCVS decision on vets’ use of ‘Doctor’ title
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Animaware presents Animalarm and Animat for cool pets


Gloucestershire-based Animaware will be showcasing both its innovative Animalarm and Animat at PATS Sandown.

Designed to counter the life-threatening effects of pets over-heating, both products offer simple and practical solutions to keep your pet cool this summer.

The Animalarm designed and manufactured in the UK is a unique wireless temperature gauge for any environment, which automatically sends texts to your mobile phone when temperature limits are reached.

Extremely simple to use Animalarm operates on GSM networks and is compatible with any SIM card. It can be assigned to more than one mobile number with its easy coding system. There are no limits to the range for receiving messages, which accurately inform you on the status of the temperature. And alert every one degree beyond your programmed trigger temperature.

Perfect when travelling with your dog, Animalarm offers peace of mind to owners in transit. Surprisingly, the rear of a vehicle can be over 10 degrees hotter than the front as standard air-con systems are limited in their circulation.

Equally for those camping or motorhoming, Animalarm offers a versatile tool to ensure dogs do not overheat, and gives owners peace of mind that the temperature is monitored for optimum comfort for dogs wherever they go.

With applications ranging beyond travel to in the home, in boarding kennels and vet practices, the Animalarm is embraces modern technology to reduce an age-old issue of dogs over-heating in any environment.

The first of its kind in the UK, the AniMat uses an innovative and unique patented gel to cool down an animal on contact by absorbing body heat for up to an hour. It’s the exact same technology currently being used in cooling bedding and pads for humans. It’s non-toxic, non-leaking and so simple to use as it requires no battery or electrical activation.

It’s ideal for cats in the home or in transit as generally they won’t tolerate being dampened or enjoy being placed in front of a fan.  Made from easy to clean natural rubber dogs and cats are drawn to lie on its cooling surface. Complete with the option of a handy lightweight 100% cotton cover, the Animat is cool for both dogs and cats this Summer.

Available in three sizes retailing from £14.99, Animat is ideal for crates, car seats, and as a must-have cooling accessory for any dog bed or sofa.

Animaware’s Founder, Victoria Davidson commented:“ We’re very excited about showcasing our ‘heat sensitive’ products to the trade. We will be encouraging retailers and distributors alike with competitive margins, and point of sale material. Our aim is to reduce or even stop the often life threatening incidents of dogs suffering from heat exhaustion."

Animaware’s luxurious lightweight faux fur Dog Duvets will also be on display. Inspired to ensure a cosy night’s sleep for dogs and cats,10.5 tog duvets are ideal for a cat-nap anywhere.

For more information visit: www.animalarm.com

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