In This Issue
Nature’s Feast brand breaks into small animal food
Justin Heaton leaves Westland to join wife at The Innocent Hound
Innovative pet firm turns down Dragons' offer
The UK pet industry could become stronger post-Brexit
Win a fully stocked Benyfit Natural freezer at PATS
Eco-conscious Food for Dogs is a Beco Pets' winner
Lintbells launches natural solution for stressed dogs
alcott retractable leashes are leading the way
Get your own copy of Pet Trade Xtra
‘Pyramid of poo’ warns dog owners to clean up after pets
Easidri donates to Pet Blood Bank UK
Sneyd’s Wonderfeeds launch Small Bites for small mouths
Dog has half of his intestines removed after swallowing deadly corn on the cob
Upgrade planned for Aberdeen pet attraction
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Justin Heaton leaves Westland to join wife at The Innocent Hound



Justin Heaton, a well recognised face in the pet industry and a former Division Director at Westland's Pet Division, has joined his wife Chloe as a director in their family business – The Innocent Pet Care Company Limited.

With a decade of experience working in the pet food industry Justin brings a wealth of expertise to the luxury treat manufacturer.

Joining the business was a natural step for Justin. He has a shared passion for the core values of the business as well as a wealth of experience.

“Both Chloe and I are mad about hounds,” comments Justin. “That’s why all our products are natural, ethically sourced and of the highest quality. I am very excited to be part of such a dynamic business and to be working with Chloe – let’s hope she feels the same!”

The Innocent Hound and The Innocent Cat treats are luxury, hypoallergenic treats made from 80% British, sustainably sourced fresh meat. All our treats are air-dried, not cooked and are suitable for raw feeding.

For more information email hello@innocentpetcare.co.uk or call 01765 641338.
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