In This Issue
Finalists for the PetQuip Awards 2016 revealed
Why PATS Telford is a ‘must-visit’ event
New recipe added to GA's Grain Free range
Breed-specific dog shampoo set to be launched at PATS
Vet-strength wormers launched by Beaphar
Pet shop boosts trade with birthday cakes for dogs
Nerf Dog Tennis Ball Blaster launches on to UK market
Great business opportunities to expand into grooming
Interpet relaunches market-leading aquarium range
Chuckit! winner donates to deserving dogs at Wood Green
No Bend Pet Bowl trials with major retail group
Get your own copy of Pet Trade Xtra
PDSA launches new pet products range
Jail for armed robber who targeted pet shop
Revealed: The unluckiest pet names in Britain
Lily’s Kitchen appoints new marketing director from Diageo
Retailer to play pet-friendly music instore
Tetra leads innovation in aquatics for 65 years
Benyfit Natural sponsored youngster triumphs in Europe
Henson Franklyn to sponsor 2017 trade fair exhibitor bags
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Retailer to play pet-friendly music instore


US retailer Petsmart is to put in-store music to a new use, having appointed Mood Media to develop customised playlists to entertain animals as well as people.

The retailer is to roll out the new music solution to more than 1,450 locations, using different programmes for its main shopping area and for its ‘store-within-a-store’ PetsHotel facilties.

Music in the main store environment will feature an upbeat playlist to create a fun experience for ‘pet parents,’ their pets and employees. Pets who are staying at the PetHotel kennel facilities will will be treated to mellow tunes that create a calm atmosphere, helping them to enjoy their stay.

“As the trusted partner to pet parents and pets in every moment of their lives, we strive to have a very personal and engaging in-store experience,” says PetSmart vice president of store design and visual merchandise. “We listened to the feedback from our pet parents and associates and are excited to collaborate with Mood Media to bring music back into our stores.”

The music in the stores is delivered by Mood Media’s proprietary ProFusion iS Internet platform. This uses a web-based digital media manager that allows control of playlists at a local, regional or national level.
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