In This Issue
Could this award-winning product take the market by storm?
ASA dismisses complaint against TV ad for Go-Cat
PATS Telford breaks 2,000-visitor mark…AGAIN!
Picture round-up from the pet extravaganza
Naturediet celebrates record sales of new range at PATS
Pictures from this week’s PetQuip Awards
HOWND wins double gold at PetQuip awards
Ceva ensures that ADAPTIL sales ‘rocket’ with TV advertising campaign
Beco Pets cleans up on East Sussex beach
Get your own copy of Pet Trade Xtra
Town hit by shock pet shop closure
Lily's Kitchen appoints new CEO as founder steps into different role
Vital initiative offers new every day lower price across the entire KONG range
Icing on the cake at CSJ trials
Milo’s Dog Running joins the True Instinct pack
Senior executive quits Bank of America for pet retailer
The best of the previous Pet Trade Xtra
Lifetime Achievement Award for John James
PetQuip Award winners revealed at glitzy event
PATS Telford 2018 New Product Awards revealed
HayPigs! secures deal to stock over 150 Petbarn stores in Australia
BSB Products introduces Martin Seller Pet Accessories to UK
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Could this award-winning product take the market by storm?

 

The Lickimat from Sharples Pet won a New Product Award at PATS Telford this week, and already there is talk of this innovative item becoming the next bestseller in pet stores...

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ASA dismisses complaint against TV ad for Go-Cat
 

The Advertising Standards Authority has dismissed a complaint against a TV ad from Nestle Purina for its Go-Cat brand. The complainant challenged whether the statement “healthy, happy cats” was misleading and could be substantiated but the ASA ruled that consumers would understand Purina’s claim that its range of 12 Go-Cat cat foods were all capable of helping to maintain a balanced and nutritious diet for cats.

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PATS Telford breaks 2,000-visitor mark…AGAIN!

 

The number of visitors attending the two-day PATS Telford show has broken the 2,000 mark for a fourth successive year. A total of 2,047 visitors went through the doors at the impressive Telford International Centre, making it the second highest PATS attendance figure ever.

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Picture round-up from the pet extravaganza

 

There was so much to see and do over the two days of PATS Telford exhibition. If you weren't lucky enough to make it, here's a picture round-up from Telford...

See our picture gallery from PATS Telford
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Naturediet celebrates record sales of new range at PATS

 

Naturediet is celebrating its most successful PATS to date following the launch of its Naturediet ‘Feel Good’ range...

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Pictures from this week’s PetQuip Awards

 

The PetQuip Awards held in the Ludlow Suite of Telford International Centre this week was a great night for celebrating success, networking with colleagues and friends, and having some fun after a busy day at PATS Telford. Here's our picture gallery from the evening.

See our picture gallery from the evening
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HOWND wins double gold at PetQuip awards

 

HOWND has been awarded PetQuip Marketing Project of the Year as well as Pet Product of the Year (Food & Treats) at the annual PATS gala awards dinner. This is the second year running that the ethical pet care brand has been honoured to win two prestigious PetQuip Golds...

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Ceva ensures that ADAPTIL sales ‘rocket’ with TV advertising campaign

 

Ceva Animal Health has launched a month-long TV advertising campaign for its leading veterinary behaviour product, ADAPTIL, in the run up to the fireworks season...

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Beco Pets cleans up on East Sussex beach

 

Beco Pets has taken part in The Great British Beach Clean 2018. The London based team travelled to the coastline of Pett Level, neatly positioned between Hastings and Rye...

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