In This Issue
Seahorse Atlantic and Soopa share winning formula
Hundreds of UK pet shops selling inadequate hutches
Herbal tea makers WOOF&BREW build on early success
King British hopes to produce the world's biggest fish flake
Records continue to tumble at AQUA 2013
Low cost opportunities for British exhibitors at Interzoo
Hagen's late chairman honoured with global award
Interpet brings bestselling US collars and leads to the UK
New Fishy's dog treats from Johnson's
Ruffwear announces new distributor in Europe
Essex pet shop owners fined £42,000
New scratcher-and-toy-in-one for cats
Lancashire-based vet becomes BVA President
Kennel Club warns of dangers caused by unnecessary dog bans across Britain
The Shining hotel to dig up pet cemetery
Exo Terra leading the way with new digital technology
Agility Festival now captured on film
REACH A WIDER AUDIENCE
Here's how Pet Trade Xtra can help you...
Each week Pet Trade Xtra is sent out to 8,017 subscribers, made up of 4,011 pet retailers and suppliers, 3,528 garden centres and 478 vets.
Instant access to news
A growing number of Pet Trade Xtra subscribers (22%) are accessing the newsletter via a mobile device, like a smart phone or tablet. But computers are still the prefered option with 78% reading the breaking news this way.
Taking their time...
The average time spent reading Pet Trade Xtra is over three minutes, and the average number of stories read each week is also three.
CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products. Contact neil.pope@tgcmc.co.uk
for all editorial matters or pat.flynn@tgcmc.co.uk to discuss advertising and sponsorship opportunities.

Ruffwear announces new distributor in Europe



Leading performance dog gear company Ruffwear has partnered with UK-based Accapi to manage European distribution in key EU markets effective December 2, 2013. The relationship with Accapi broadens the two brands’ existing agreement into additional European countries. 

“We’re excited to take the successful partnership between Ruffwear and Accapi to a new level. Accapi has excelled with Ruffwear Performance Dog Gear throughout the UK and we’re looking forward to partnering with them in Europe. They’ve assembled a terrific team that is committed to delivering great service to Ruffwear Retailers. Starting in December, we will be enthusiastically working together to expand Ruffwear product availability in key European markets,” says Ruffwear Director of Sales, Dove Gibson. 

“We are delighted to extend our partnership with Ruffwear into Europe following 3 years of successful growth in the UK, France and Lithuania,” said Andrew Geere, CEO of Accapi Group. “The strategy to have one principal distribution partner in Europe will enable supply chain improvements and cost reduction to benefit our retailers. This, combined with an exciting range of new products, commencing SS14 and major investment in European infrastructure and marketing activity by Accapi and Ruffwear will make the world's leading adventure dog brand much more accessible to the consumer in every market. We can't wait to get started in December.” 

Effective December 2, Accapi will represent Ruffwear in Austria, Belgium, Channel Islands, Croatia, Denmark, Finland, France, Germany, Hungary, Iceland, Ireland, Lithuania, Luxembourg, The Netherlands, Norway, Poland, Romania, Slovenia, Sweden, Switzerland, and the UK. 

The Accapi Group is a UK-based distributor of premium brands in the outdoor, country and pet industries, including Ruffwear Performance Dog Gear, Kurgo, and Planet Dog. For more information, please visit www.accapigroup.co.uk 

Ruffwear's mission is to build performance product to enhance and inspire outdoor adventures for dogs and their human companions. Ruffwear Performance Dog Gear combines technology, quality, fit, function, and safety to meet the needs of active and adventurous canines and their humans. 

Ruffwear is committed to preserving open lands and waterways, providing important habitat for wildlife and recreational opportunities for humans and canines. Ruffwear partners with The Conservation Alliance to protect these special places so important to us. Additionally, Ruffwear works with regional grassroots organizations, giving back to the community, and creating opportunities to strengthen the bond between humans and their dogs. 

Based in Bend, Oregon, Ruffwear sells their products through specialty pet and outdoor retailers as well as at www.ruffwear.com. For sales inquiries contact Dove Gibson, dove@ruffwear.com 

Email Newsletter Software by Newsweaver