In This Issue
Lifesaving pet masks prove crucial for fire services
Shock as pet store manager dies during cricket match
Dog toy sales soar as sticks remain a concern
Research reveals that classroom pets are on the decline
Pets at Home creates an in-store digital experience
Crate covers take centre stage for Hidey Hidey
More than 200 companies exhibiting at PATS Telford
Podium Pet Products moves to larger premises
European pet food industry approves new safety standards
Get your own copy of Pet Trade Xtra
Collarways get Catty
Charity starts pet food bank so people can keep their animals
Pet shop worker fined for walking out of store naked
Plea as dog attacks on postmen rise by 57% in just one year
New VetSpec super premium dog food
Women’s business honour for animal hotel owner
Grandfather who became involved in a violent incident in a pet shop jailed for 18 months
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Dog toy sales soar as sticks remain a concern



Industry research conducted by dog toy brand Chuckit! has revealed that over 80% of pet retailers in the UK have experienced an increase in dog toy sales since the dangers of sticks being highlighted in 2015.

A massive 92% of retailers also said that the launchers and balls are the best overall range from Chuckit! – further highlighting the growing demand for alternatives to stick retrieval on walks.  

Questioning visitors at the Pedigree Trade Show 2017, Chuckit! quizzed a variety of retailers from across the country to discover the latest trends from the pet retail industry, as well as harvest insight into how they feel about the Chuckit! brand.

With almost 60% of those questioned revealing their customers already walk in to store looking for the Chuckit! brand, over 69% of retailers also said customers are increasingly choosing to invest in better quality toys that will stand the test of time showing that durable, quality toys are more of a priority for the consumer than ever before.

Looking to how retailers have evolved their connection with their customers, 85% of those surveyed cited investing heavily in Facebook as a core channel focus. But it seems there is still even greater support manufactures can supply, with half of those quizzed calling for greater levels of marketing support. 

 
Will Baggaley, Brand Manager for Chuckit!, comments: “The Pedigree Trade Show is a huge date in our diary every year as it’s such a great opportunity to connect with retailers and discover how their customer trends can influence the  products that we sell and the ways in which we support them.

 

“The results of the survey meet the trends we’ve noted too, and it’s exciting for us that we are hitting the right notes with our marketing activity with our annual Chuckit! Challenge competition we run on Facebook giving retailers the opportunity to get collaboratively involved.”

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