In This Issue
Fish4Dogs' first-ever TV ad campaign starts in May
Advertising watchdog warns CEVA over Adaptil claims
Real food for the changing seasons
Smartphone giants Huawei joins forces with RSPCA to help find home for UK’s unwanted pets
PFMA delighted with positive member feedback
EUKANUBA reveals lifetime of love between owner and dog
Natures Menu expands Natural Raw Nuggets Range
Family fun charity day at award-winning pet store
‘Animal OBE’ for devoted Service Dog
PetSafe Brand launches behavioural training products
Get your own copy of Pet Trade Xtra
Suspended prison sentence for thief who stole from Pets at Home store
Former owner of 4Paws kennels raided by RSPCA banned from being company director
Henry Bell launches own wild bird care brand
Ceva launches feline hypertension initiatives
Kitten saved by PDSA after eating toxic pollen
Colourful new season Koi carp now available
Rabbits 'not for sale' at Pets at Home stores over Easter
The best of the previous Pet Trade Xtra
Advertising watchdog rules that “home-cooked” pet food claims are misleading
Pets at Home stories hit the headlines
Pet trade staff are seeing big rises in basic salaries
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Henry Bell launches own wild bird care brand

Henry Bell & Co, the family-owned and leading quality animal feed producer, has announced the release of its own brand: Henry Bell Wild Bird Care.

 

Henry Bell has over 20 years’ experience in the bird food industry and has been pivotal in the growth of many private label wild bird food brands.

 

The company has now combined its strong expertise and knowledge to launch its own high-quality range of products specially designed to provide health and wellbeing for wild birds.

 

The Henry Bell Wild Bird Care range is comprised of over 100 products catering for every type of garden bird. Created to meet their specific needs, includes mixed seeds, straights such as peanuts, sunflower seeds and mealworms, suet and fat balls – available in various sizes and formats.

 

Complementing the food range, the company is also introducing The Henry Bell Wild Bird Care Collection, a range of bespoke and adaptable accessories. It includes the ‘Essential’ and premium ‘Heritage’ collections which feature a broad range of feeders and feeding stations at market-leading prices.

 

Tom Lee, Henry Bell’s MD, comments: “We’ve built strong pedigree in the animal feed industry and with decades of expertise, it was a natural step for Henry Bell to launch its own brand.

 

"Henry Bell Wild Bird Care is focused on excellence and we worked hard at designing a range that places the wellbeing of birds centre stage. We know that both the superior quality and attractive packaging of our food and accessories will resonate with both professionals and consumers alike - and will get wild birds coming back for more."

 

Henry Bell also unveils new branding which focuses on its 175 plus years of experience and strong heritage as a British business. The range showcases an eye-catching and modern packaging design that’s reflective of the quality of its feeds and complementary accessories.

 

Henry Bell Wild Bird Care will be available across the UK in garden centres, pet shops and mainstream retailers from July 2019.

 

For sales queries please contact: Trudi Austin - trudi.austin@henry-bell.co.uk - 07982 634646

 

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