In This Issue
Pet retailer considers £8m stockpiling plan in case of a calamitous no-deal Brexit
Award winning Naturediet's eco-packaging range extended
New Wagg wet dog food range goes on sale this week
World’s most hygienic germ-busting dog food bowl
Mud Daddy wins prestigious innovation award
Who gets to keep the pet after a divorce?
Natures Menu to launch Superfood Bars at PATS
HiLife helps celebrate the dogs that change lives
Orvis UK raises over £2k for Pets As Therapy
Pooch & Mutt encourages dog owners to take part in weight loss challenge
Get your own copy of Pet Trade Xtra
Pet store closes its doors due to 'unsustainable' trade
Pet firm makes largest treat donation to date
Feeding the birds provides a lifeline during winter, says PFMA
CJ Wildlife celebrates the 2019 Big Garden Birdwatch campaign
The best of the previous Pet Trade Xtra
Big pet companies behind move to ban advert, claims Pooch & Mutt
UK pet company hits back at raw food claims
Pet shop owner left heartbroken as stolen Landrover is written-off
Pet firm Lily's Kitchen reports year of strong growth
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Mud Daddy wins prestigious innovation award

The Mud Daddy portable washing brush has won a major innovation award at the BETA International 2019 trade exhibition at Birmingham's NEC.

 

The new product from Product Global clinched the Best Pet Product category in the Innovation Awards at the show. This 5-litre brush with built-in sprayer combines water and air pressure, with no need for mains electric or a battery.

 

The judges said:: “An innovative and versatile product with multiple uses, the brush can be taken everywhere and kept in a car.”

 

TurmerEase, a complete turmeric supplement for dogs and cats from The Golden Paste Company, was hlghly commended.

 

TurmerEase is ethically sourced, has 100% recyclable packaging, supports joint health, aids digestion and promotes coat, skin and general health and wellbeing.

 

The judges said: “The attractive packaging features useful information on ingredients for a product with an appealing smell.”

 

Sponsored by the show's media partner and leading industry title Equestrian Trade News magazine, the awards are designed to reward creativity, craftsmanship, technology and inspirational invention. Every exhibitor is invited to enter products in the competitio, provided that they have not been introduced to the market during the 12 months preceding the show.

 

All products entered into the awards' eight categories are considered by a panel of independent judges – each carefully chosen for their skills and expertise in a specific field. This year, those with the challenging task of selecting the winners were British Eventing team vet Liz Brown, master saddler and saddle-fitting expert Kay Hastilow, Steve Hodgson, owner of retail store Nags Essentials, Kathryn Jaquet, managing director of retail business RB Equestrian, independent equine nutritionist Catherine Rudenko and international event rider James Sommerville.

 

“We have been bowled over by the quality of new products being launched at BETA International,” said show organiser Claire Thomas. “It’s extremely exciting to see the industry working so hard to generate all these fantastic new things, with a great deal of enthusiasm, time and money being invested in them. We were thrilled to see the winners collect their trophies and our congratulations go to all those who played a part in their success.”

 

The winners of the 2019 Innovation Awards are...

COUNTRY CLOTHING & FOOTWEAR

 

Winner

Company: Sioen UK

Product: Baleno Pembroke jacket

This jacket with soft, printed fabric in a traditional tweed style is light, stretchy, waterproof and breathable.

Judges’ comments: “We loved the magnetic pockets and tailored cuffs, and the waterproof tweed is eye-catching.”

 

Highly commended

Company: Aigle International UK

Product: Mujal vest

This quilted vest is designed in a lightweight and water-repellent fabric.

Judges’ comments: “We really liked the traditional look and comfort of this vest.”

 

Highly commended

Company: Grubs Boots

Product: Cyclone boot

The new boot from Grubs features an Australian, V-cut, three-piece, full-grain Iberian leather upper and oil and acid-resistant sole.

Judges’ comments: “We were particularly impressed with the boot’s sleek lines, combined with hard-wearing sole.”

 

FEED & SUPPLEMENTS

 

Winner

Company: NAF

Product: Five Star Magic

Five Star Magic, which has helped owners, riders and horses to retain calmness, confidence and concentration, now has a new formula tested in trials.

Judges’ comments: “This is a well-researched and presented product, clearly labelled and with instructions that are easy to understand. We were impressed with the depth of research and development that has gone into the new formula.”

 

GENERAL

 

Winner

Company: Stride Innovations

Product: Steady wrist band

This training aid helps riders to maintain a low hand position, which can be set from a mobile phone, with high, medium or low sensitivity.

Judges’ comments: “Here is a genuine innovation suitable for riders of all levels and abilities, providing a benefit to performance.”

 

Highly commended

Company: Crafty Ponies

Product: Stableyard set

All the tack and equipment looks realistic, and works realistically, in this stableyard set, which comes with illustrated booklets to help children learn.

Judges’ comments: “The many accessories, all with educational information, make this an interactive product with a craft element.”

 

HORSECARE EQUIPMENT & [Horse] CLOTHING

 

Winner

Company: Equilibrium Products

Product: Therapy hind and hock magnetic chaps

These chaps, designed to be worn in the stable to support hock health, fit the contours of the horse’s hind legs closely to ensure comfort without restrictions, over-tightening or slipping.

Judges’ comments: “Cleverly designed and of excellent quality, the Vitaflex magnetic chaps fit beautifully to address the long-time issue of slippage and are commercially viable at a good retail price.”

 

Highly commended

Company: Comco

Product: Silver bandage pads

The fabric of these bandage pads contains silver ions with antibacterial and antistatic properties for maximum hygiene and comfort.

Judges’ comments: “The silver technology makes these pads good for skin conditions and injuries.”

 

Highly commended

Company: Horseware Products

Product: Amigo Bravo 12 Reflectech Plus Med rug

This rug, with interwoven reflective yarn in the body and hood, increases a horse’s visibility in low light and night-time conditions.

Judges’ comments: “The innovative fabric is impressive and the product quality fantastic, with a good profit margin in a high-end market.”

 

RIDER CLOTHING & FOOTWEAR

 

Winner

Company: Mountain Horse

Product: Illusion reflective jacket

This technical padded jacket features reflective threads integrated to fabric on the upper part, front and back, and has a detachable hood and water-repellent finish.

Judges’ comments: “The Illusion is a smart, practical jacket with clever use of reflective technology.”

 

Highly commended

Company: Ariat Europe

Product: Devon Pro Nitro boot

The latest Devon Pro boot, featuring Nitro technology, boasts premium full-grain leather on the upper part, with a soft leather lining and cushioning around the top line and shorter zip than previously.

Judges’ comments: “This stylish, quality, high-end boot is backed up with sound technology.”

 

SADDLERY & TACK

 

Winner

Company: Bliss of London

Product: Sportiva Dressage FLX saddle

The saddle features a fully interchangeable knee block, allowing existing blocks to be angled or changed to a completely different shape and style

Judges’ comments: “We found this to be a really exciting idea, neat and well designed.”

 

Highly commended

Company: The Bombers International Trust

Product: Relaxed Performance Weymouth bit

This spring-loaded bit is designed to ensure a relaxed performance by the horse, softening the curb and poll pressures typically associated with a Weymouth bit.

Judges’ comments: “This is an innovative design we have not seen before.”

 

SAFETY & SECURITY

 

Winner

Company: Charles Owen/Airowear

Product: MS1 Pro jockey skull

This new skull introduces MIPS (multi-directional impact protection system) technology to the Charles Owen range of helmets, providing greater protection at speed.

Judges’ comments: “This is a genuine innovation in safety, lightweight, with good fit, shape and ventilation, and removable liner.”

 

Highly commended

Company: Finest Brands International

Product: Champion Revolution MIPS deluxe hat

The hat offers six areas of protection, using MIPS (multi-directional impact protection system) technology.

Judges’ comments: “We were very excited by the use of MIPS technology, as well as the great quality and labelling. This is a product that Champion and retailers can really shout about.”

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