In This Issue
Business as usual for pet store as it recovers from fraudulent insurance claim
Purpose built to support health conscious pet parents
PATS Sandown visitor numbers announced – show attracts ‘high quality’ buyers and retailers
Picture round-up from the pet extravaganza
New grooming competition launched at PATS Sandown
Award makes new Be:Loved range an instant success
Vital increases service levels by opening new office
Fish4Dogs staff get a slice of the action
Pure Pet Food launches new dog food recipe
Broadreach Nature looks forward to Global Pet Expo
ADAPTIL and FELIWAY launch Pet Anxiety Month in March
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Raw dog food firm recalls products for second time within a month
High Street retailers write to Chancellor calling for business rates reform
Brambles Charity Giveaway a huge success
Couple who sold puppies from illegal 'pet shop' avoid jail
PIF continues to refresh range of benefits for members
Pet lovers prefer a bit of Rovermance on Valentine's Day
Vital says love for pets is driving premium purchases
Henry Bell celebrates National Nest Box Week
The best of last weeks Pet Trade Xtra
PATS Sandown 2020 New Product Awards
PATS Sandown off to great start despite weather
Company says 'adios plastic' with new poop bags
New wholesaler launches into UK pet food market

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Award makes new Be:Loved range an instant success


Podium Pet Products has strengthened its portfolio with the introduction of new brand Be:Loved, which became an overnight success by winning a New Product Award at PATS Sandown.


“Our new brand emphasises our commitment to the pet care sector, naturally,” said CEO Carina Evans.


“We have an ambitious range of giftable and practical kennel sprays, paw and pad balms, shampoo bars, fur oil and odour eliminating candles.


“Inspired by nature’s offerings these ethically manufactured products will provide pet parents with natural alternatives for their everyday pet care.”


The inspiration for Be:Loved was an old family heirloom – a farmhouse animal husbandry care book. Carina’s family used to create cures for their stock using nothing but the hedgerows and nature’s harvest. They compiled a treasure chest of recipes – from soaps and shampoos to help farmers clean grubby hands and paws, to moisturising balms for callouses – and absolutely everything was natural.


“We used and re-imagined these recipes for our four legged friends and have an effective and luxurious range of products to help care for and delight pet and pet parent alike,” added Carina.


The Be:Loved range won the Pet Care New Product Award at PATS Sandown with the judges saying: “The packaging looked great, the product smelled really nice and was made with quality ingredients. This felt like a quality product ready to cater for emerging niche markets.”


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