In This Issue
Seahorse Atlantic and Soopa share winning formula
Hundreds of UK pet shops selling inadequate hutches
Herbal tea makers WOOF&BREW build on early success
King British hopes to produce the world's biggest fish flake
Records continue to tumble at AQUA 2013
Low cost opportunities for British exhibitors at Interzoo
Hagen's late chairman honoured with global award
Interpet brings bestselling US collars and leads to the UK
New Fishy's dog treats from Johnson's
Ruffwear announces new distributor in Europe
Essex pet shop owners fined £42,000
New scratcher-and-toy-in-one for cats
Lancashire-based vet becomes BVA President
Kennel Club warns of dangers caused by unnecessary dog bans across Britain
The Shining hotel to dig up pet cemetery
Exo Terra leading the way with new digital technology
Agility Festival now captured on film
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Exo Terra leading the way with new digital technology



Exo Terra is using augmented reality in its new brochures to give consumers the ability to access products more conveniently without leaving the comfort of their armchair.

The new technology has been provided by Layar which utilises an app that can be downloaded onto Apple iPhones and Google Android phones. Scanning the pages of the brochure with the app recognises specific images, symbols and objects which then takes the consumer to the specific product on the Exo Terra website.

Consumers browsing with the app will be able to gain a greater understanding of the product and find out more information in a fast and convenient manner without the need for unnecessary searching online.

Layer is available as a free download from Apple and Android app stores.

Download the catalogue: www.exo-terra.com (click ‘explore’ then ‘catalogues’)

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