In This Issue
Pet industry hits back at raw food fears
Best Place to Work award for pet firm
Pet care firms listed in Top 100 Megabrands
Pet food firm nominated for major franchising awards
OATA supports freshwater fish conservation programme
Vet tech business gets funding for international expansion
Greatest dog show in the world starts today
Thirteen hours of Crufts on TV
Billy + Margot showcases new dog food range at Crufts
The world’s greatest dogs deserve real food
Naturediet to showcase extended Eco-Friendly dog food
50 years of expertise and innovation for EUKANUBA
Paul O’Grady's dog food range on show at Crufts
WHIMZEES helps dogs gain champion clean teeth
Orvis celebrates partnership with Nineteen 87
Benyfit Natural announces exciting guestlist for Crufts
Get your own copy of Pet Trade Xtra
Pet shop owner prosecuted by RSPCA
PIF restructures event portfolio to include new dog grooming contest
School pupils create plastic-free pet products
New floating shape toys from Mighty Mutts brand
Bestpets ‘takes two’ at the Bestway Performance Awards
Skinner’s sponsor Suffolk Dog Day’s first Woofers Winter Walk
New and improved FURminator premium grooming range
Tetra launches Pond FilterStart Bacteria to restore biological balance
Let's use Brexit to ban cruel animal exports, says MEP John Flack
Nine in 10 Brits shop on Amazon, says Mintel
Still time to book for international trade event
The best of the previous Pet Trade Xtra
Leading pet food firm buys rival company
Pet shop owner left 'heartbroken after break-in
Roger Mugford stepping down as CEO of Company of Animals
Change dogs' llves. Stock real food!
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Leading pet food firm buys rival company

 

Leading pet food manufacturer, Pets Choice, has made its first acquisition of 2019, expanding its brand portfolio with the addition of Rufus Foods.

The sale, which completed 25th February 2019, saw Pets Choice acquire the Rufus Foods brand, boosting Pets Choice’s brand portfolio to a total of 10.

 

Rufus Foods has produced nutritious and flavoursome meals for both dogs and cats of all ages for over 30 years. The brand offers a range of complete foods for dogs and cats. 

 

Tony Raeburn, Pets Choice CEO, comments: “We are excited to announce the recent addition of Rufus Foods to our portfolio. It compliments our existing brand set perfectly, as it has a lot of heritage and great loyalty amongst its customer base.

 

“Moving forward, we will continue to supply Rufus Foods to its existing customer base, but, in line with our growth plans, we are also looking to build on the brand and the solid base that it already holds.”

 

Pets Choice’s portfolio now comprises 10 brands which offer a variety of products for pets and wild animals, including well-known brands Meatiful, TastyBone and Webbox. 

 

Mitchell Todd, from Rufus Foods, said: “With its industry-leading position and expertise, Pets Choice is the perfect company to elevate the Rufus Foods brand to the next level.”

 

With the addition of Rufus Foods, Pets Choice combined industry knowledge spans 165 years. Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs.

 

For further information about Pets Choice and its brand offering please visit www.petschoice.co.uk

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