In This Issue
Pets at Home reveals new ‘store of the future’ format as part of a million-pound makeover
Making a real difference to dogs’ quality of life
Pet products are winners on new BBC1 TV programme
Natures Menu ranked one of UK's fastest growing international firms
Pet firm invests in renewable energy at Norfolk factory
Busy Zoomark for large number of UK exhibitors
Barking Bakery goes international with popular dog cakes
Pet Brands launches new Cath Kidston range to trade
Frozzys announces new flavour launch for Spring/Summer
Fish4Dogs leads the way on dog-friendly workplaces
June 21st: Save the date for Britain's favourite dog day out
Beaphar to increase pet-owner knowledge and footfall with new ‘worming made easy’ campaign
Award-winning pet care brand launches Fragrance Range
Get your own copy of Pet Trade Xtra
Tesco offers discounted 'Clubcard Prices’ on pet food
Dog food company targets sustainability
Scruffs strikes gold in LUX Awards 2019
World’s best-selling performance canister filter redefined and redesigned
Ruffwear launches 'passpawt' to support local businesses in Lake District
Ultimate product in aquarium plant care
Companion Consultancy launches new training division for retail sector
FourFriends Pet Food sets up holiday promotion with Toad Hall Cottages
Make treat time fun with help of Catit Play’s Treat Puzzle
The best of the previous Pet Trade Xtra
Specially-installed ‘mega’ freezer boosts business at award-winning pet store
Owner claims dog ‘almost died’ after visit to Pets at Home store
How have pet products fared on the show so far? Find out on BBC iplayer
Say no to prize goldfish at fairs, says OATA
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Pet Brands launches new Cath Kidston range to trade

 

Pet Brands has announced it is the latest licensee to partner with the British brand Cath Kidston. The new collection of pet products combines pet specialist knowledge and two distinctive prints to create a range of beds, blankets, collars and leads and ceramics that puts the fun into functional.

 

The range is being exhibited for the first time at Zoomark in Bologna this week ready for an in-store launch in September.

 

Cath Kidston, a thoroughly British brand, has become synonymous with British charm and wit. The new range will use quality fabrics with colourful prints – the hugely popular Provence Rose design and a Novelty Dog print in a fresh new colour – to create high quality pet accessories.

 

The full range is on display in the British Pavilion at the trade show and with capacity to place pre-orders, is expected to generate substantial interest from the pet specialist trade and garden centres.

 

Taking an imaginative approach embodied in the Cath Kidston brand, the range will include high quality breathable cotton fabrics which are used in soft blankets, comfortable pet beds and striking outfits – including a hooded rain mac and a reversible jacket that’s waxed on one side for walkies and lined with quilted cotton print for those drier days when you just want to show off your stylish pooch.

 

 

The ceramic products include feeding bowls and treat jars which will blend in beautifully with the home interiors of Cath Kidston fans or for those who just want to add a more homely touch.

 

Product Manager, Rachel Barrass, explains that the range stays true to those all-important Cath Kidston values, “In developing this range we’ve taken to heart the practical and down to earth ethos and stayed true to ethical, honest, approachable and inclusive credentials. This wonderful range is truly authentic and will sit proudly alongside home and fashion wears in Cath Kidston shops, as well as add a stylish and unique twist to pet stores and garden centres all over the country.”

 

Retailers can see the range at Zoomark on the Pet Brands stand or book an appointment to see it in the Pet Brands show room in the UK. Pre-orders can be taken now for the Autumn Winter 2019 launch of the collection.

 

To find out more about the range, book an appointment, or place a pre-order, email Cath.Kidston@petbrands.com.

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