Tyler Packaging has produced packaging for the launch of a brand of high-end pet food with luxury appeal.

Pet Food UK’s AATU brand targets health conscious consumers who are as keen to look after the health and wellbeing of their pets, as they are their own.

The flexible packaging company works in a range of industries, including human food, fitness supplements, garden products and the pet food industry.

Adam Kay, sales and technical director at Tyler Packaging, said: “We were tasked with developing and producing packaging that provided the optimum level of shelf appeal, whilst demonstrating the high end nature of the product to any prospective buyers.”

Paul Hunter, director at Pet Food UK, said he was pleased working with Tyler.

“The key was in the finer details. For example, they advised us to utilise as high a resolution an image as possible on the bags, promising us that it would make a huge difference to the overall appearance. They also advised on how we could manipulate different matt and gloss finishes to add depth and shine to convey that sense of quality.”