In This Issue
Award-winning pet brand is a hit in giftware market
Garden centre puts on the greatest festive display for pets
Barclays Bank branch turned into pet store
Stunning pet photos win 'pawsome' prizes
Brits will spend £210million on pets this Valentine’s Day
Besotted Brits prefer pets over partners
Retailers can enjoy category growth with a natural approach to supplements
Stay in front of customers…and competitors
Supreme Petfoods targets more success
King British launches ‘Fuel your Catfish Crew’ campaign
Search is on for the UK’s fattest pets
Get your own copy of Pet Trade Xtra
Government consider pet shop puppy sale ban
BVDA requests immediate removal of logo from 'offending' pet products
Pet bouquets – a new trend sweeping the nation
Spring puppy focus from James Wellbeloved
Climbing-inspired gear from Ruffwear
Nest boxes – mader to protect the nesting bird
Agria wins Best Pet Insurance Provider award
National Business Manager at VetSpec
The best of the previous Pet Trade Xtra
Raw dog food brand appears on Dragons' Den and accepts £60k investment offer
Former owners of Just for Pets took heavy financial hit, accounts reveal
Meet the pet food firm ‘owned by the animals’
Strong seminar line-up at PATS Sandown
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Spring puppy focus from James Wellbeloved

At this time of year many pet loving families look to share their homes with a new puppy so James Wellbeloved is putting some initiatives in place to share details of its Puppy/Junior range.

 

The company’s marketing director, Alison Sudbury, says: “For our specialist pet trade partners we are communicating the benefits of feeding our brand from a young age.  We offer a naturally healthy diet with recipes which are hypoallergenic, have ingredients sourced from nature and include only ingredients which your pet needs. 

 

"Suitable for both young and old, James Wellbeloved helps pet owners to reconnect their pets with nature so that their loveable nature can shine through.”

 

Themed around the understanding of a puppy’s natural behaviour and the importance of natural food to help them learn and grow, the campaign will feature across social media and instore.

 

There will also be an online sampling campaign built in to help drive new puppy owners into the specialist pet trade. 

 

New ads and display materials feature a very muddy puppy who’s obviously enjoyed exploring the great outdoors with the strapline 'Don’t worry, I’ll shake it all off in the car!'  The same image is used across instore material including a free standing display unit, banners, bunting, shelf wobblers and aisle fins. 

 

Pet store  staff – whose expertise is what keeps your customers coming in – can also share in the James Wellbeloved excitement. Send a photo of your best puppy display using your new POS material to your local Business Manager to be received by March 8 2018.The five stores creating the best displays will win £100 worth of High Street shopping vouchers to share with the team!

 

For consumers there is a series of information leaflets covering all the things which they will need to know about looking after their new addition.  It shares what to feed, socialisation tips and general guidelines on owning a new puppy.

 

The James Wellbeloved Puppy/Junior range comprises complete and balanced dry food in Duck, Fish, Lamb and Turkey with Rice; Grain Free dry foods in Fish and Turkey; Grain Free wet foods in Lamb and Turkey; and Turkey and Lamb with Rice and Vegetables in Gravy.

 

For more information about the JAMES WELLBELOVED® range contact your Territory Business Manager, call 0845 300 4890 or visit www.wellbeloved.com.

 

*UK independent stores only. One entry per store. Visit www.wellbeloved.com/terms for full terms and conditions.

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