In This Issue
First day at PATS Sandown hailed a huge success
PATS Sandown 2019 New Product Awards revealed
Final day of PATS Sandown tomorrow
Scientist creates honey product to tackle cancer in pets
Award-winning Naturediet's eco-packaging range extended
Discover a great selection of brands from Su-bridge
New Wagg wet dog food range set to be big seller
Host of exciting new products from Henry Wag
World’s most hygienic germ-busting dog food bowl
First chance to see Nandi of Africa treats
Taking the stress out of settling, bonding and training
Award-winning pet food arrives in the UK
Bestpets launches scheme to drive business in pet stores
Sustainable dog food set to revolutionise pet market
Natures Menu launches Superfood Bars at PATS
Vitalin showcases eco-friendly packaging at PATS
Best of British on show at PATS Sandown
Beco Pets offers a free cup of tea to everyone at PATS
Exclusive UK distributor for accessory brand Kiwi Walker
UK and overseas growth for pet food brand Purely Fish
Lintbells Mobility Matters support materials
Different Dog to unveil plastic-free packaging
For All DogKind add supplements to award-winning range
Fish4Dogs appoints new wholesale partner
Get your own copy of Pet Trade Xtra
Fish4Dogs goes bananas with new addition to range
WildWash excels in its cruelty-free status
PIF launches exclusive printing platform for its members
New 100% natural gentle British dog shampoo
Exciting show features from Beaphar
Introducing TICKLESS – the new generation ultrasonic flea and tick protection
Grooming demos return to PATS Sandown
Great line-up of speakers and seminars
Proud supporters of Dogs for Good charity
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New Wagg wet dog food range set to be big seller
Inspired Pet Nutrition (stand D3 Surrey Hall)

Inspired Pet Nutrition, the UK’s largest independent producer of dry pet food, is set to grab a slice of the UK’s fast growing wet dog food sector with the launch of a range under the Wagg brand.

 

Wagg is already the branded market leader by volume in the dry dog sector with a 24% market share and last September unveiled new packaging as part of a major £500,000 re-launch. 

 

This will be its first venture into the wet food sector where growth is being driven by the plastic tray format with overall branded annual sales more than doubling to over £24 million in the past two years. 

 

There are four flavours in the new range – salmon, chicken, beef and turkey – available in 390gm trays.  

 

The trays will be an addition to the VAT-free Wagg Worker range. 

 

The first three flavours will be on shelf in Morrisons twith an rsp of 90p. Further listings in the multiples are planned along with a roll-out to retail channels in the pet trade.

 

Chris Wragg, marketing director at IPN, said: “This exciting new range is a result of both innovation and manufacturing expertise, combined with probably the most well-invested pet food business in the UK.  

 

"Some £14 million has been invested in new facilities in North Wales and the launch expands the Wagg proposition of ‘no nonsense, great quality and value’ into the fast growing tray sector of the wet market.”

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