In This Issue
Pet retailer considers £8m stockpiling plan in case of a calamitous no-deal Brexit
Award winning Naturediet's eco-packaging range extended
New Wagg wet dog food range goes on sale this week
World’s most hygienic germ-busting dog food bowl
Mud Daddy wins prestigious innovation award
Who gets to keep the pet after a divorce?
Natures Menu to launch Superfood Bars at PATS
HiLife helps celebrate the dogs that change lives
Orvis UK raises over £2k for Pets As Therapy
Pooch & Mutt encourages dog owners to take part in weight loss challenge
Get your own copy of Pet Trade Xtra
Pet store closes its doors due to 'unsustainable' trade
Pet firm makes largest treat donation to date
Feeding the birds provides a lifeline during winter, says PFMA
CJ Wildlife celebrates the 2019 Big Garden Birdwatch campaign
The best of the previous Pet Trade Xtra
Big pet companies behind move to ban advert, claims Pooch & Mutt
UK pet company hits back at raw food claims
Pet shop owner left heartbroken as stolen Landrover is written-off
Pet firm Lily's Kitchen reports year of strong growth
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Pooch & Mutt encourages dog owners to take part in weight loss challenge

 

London based pet food company Pooch & Mutt has launched a weight loss challenge for dogs to highlight the problem of pet obesity and encourage owners to help their animals get in shape.

 

Pooch & Mutt’s ‘Pets Get Slim’ challenge invites dog owners to take part in a 12-week slimming programme.

 

The challenge is open to anyone wanting to help their dog slim down in 2019. There are no costs involved, signup is free, and anyone who would like to track their dog's progress can download their very own weight loss journal.

 

As an incentive to kick start the doggy weight loss journey, Pooch & Mutt is also offering an initial 20% discount on any size of its Slim & Slender food. 

 

 “We came up with ‘Pets Get Slim’ to highlight a serious problem, but in a way that hopefully encourages people to act," says ays company founder, Guy Blaskey.

 

“We know that most of the pet food sold in the UK is made by the same confectionery companies that are behind the obesity epidemics in our children.

 

'It is also a problem when pet owners think they are treating their pets by giving them titbits that they shouldn’t really be having. Unfortunately, it is a case of killing them with kindness.” 

 

Recent figures have revealed shocking statistics about dog diabetes: 

  • 1 in 300 dogs is diagnosed with type 2 diabetes throughout their lifetime.
  • 30,000 dogs are currently suffering from diabetes.

With Pets Get Slim, Pooch & Mutt is hoping to encourage the UK’s pets to get better.

 

 “Our goal as a company is to help dogs everywhere lead happier, healthier lives. We’re hoping that when people take part in Pets Get Slim and start to see a difference in their dog, they’ll feel motivated to keep the progress for good.” 

 

Pet owners can sign up to the challenge here: bit.ly/petsgetslim

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