Danish Design, Pedigree Wholesale, Beco Pets, Forthglade, Cotswold RAW and Dog Rocks UK were crowned winners at the PetQuip Awards in Telford last night.

The awards were presented at a glitzy party after the first day of PATS Telford.

Beco Pets repeated their 2015 double success at the PetQuip Awards, winning a 2016 Gold award and a Silver award again for the second year running, taking their tally to an impressive haul of four gongs over the past two years.

Beco Pets co-Founder and Design Director Toby Massey said: "Coming to award shows always makes me slightly tingly with anticipation, and it's extra special to win anything. So to walk away with two awards, was truly amazing.

"We consider ourselves a truly international business and we pride ourselves on the extra effort our team puts in. To walk away with the Exporter of the Year award is a great tribute to our team. We never expect to win but it's fantastic to be congratulated for all the hard work."

Steve Brown, Managing Director of Pedigree Wholesale, said: “To win the PetQuip Wholesaler of the Year Award for a third year in succession is a great achievement for the team. It’s a reward for the work we put in to make sure we provide the best possible service for retailers.”

The PetQuip Awards 2016 – Winners

Supplier of the Year

Gold: Danish Design

Silver: Beco Pets

Highly Commended: Natures Menu

Wholesaler/Distributor of the Year

Gold: Pedigree Wholesale

Silver: Bestpets

Highly Commended: Collarways

Exporter of the Year

Gold: Beco Pets

Silver: Dog Rocks

Highly Commended: Symply Pet Foods

Marketing Campaign of the Year

Gold: Forthglade

Silver: HOWND

Highly Commended: Petfood UK

Pet Product Innovation of the Year (Food & Treats)

Gold: Cotswold Raw (Raw Pet Food)

Silver: Pet Munchies (Natural Duck Drumsticks)

Pet Product Innovation of the Year (Health & Technical)

Gold: Blu-Poo Ltd (Poo Guard)

Silver: Protectapet (Pet Containment System)

Highly Commended: Sureflap (SureFeed Sealed Pet Bowl)

Pet Product Innovation of the Year (Accessories)

Gold: Dog Rocks UK (Torus Water Bowl)

Silver: Howler & Scratch (Pet Mat Range)

Highly Commended: Oggie’s Oven (The Trikka)

International Retailer/Wholesaler-Distributor of the Year

Gold: Comercial Dimac SA, Spain

Silver: Eye4Pets, The Netherlands

UK Retailer of the Year

Gold: Tails n’ Whiskers, Rutland

Silver: Bodle Brothers, West Sussex

Highly Commended: Paws and Claws, Cheshire

Lifetime Achievement

Dr Bruce Fogle MBE DVM MRCVS

A Lifetime Achievement Award has been presented leading vet Bruce Fogle during the PetQuip 2016 Awards at the Telford International Centre.

Bruce Fogle, the principal vet at the London Vet Clinic, is also a writer and broadcaster. With over ten million books sold, Bruce is the world’s best selling practicing vet.

For services to pets, pet owners and the veterinary profession, the British Small Animal Veterinary Association awarded Bruce Honorary Life Membership. He is co-founder and vice-chairman of Hearing Dogs for Deaf People (www.hearingdogs.org.uk) the largest charity of its kind in the world. For services to disabled people Bruce was appointed an MBE.

He is also the Chair of HSI, an international charity that celebrates animals and confronts cruelty worldwide (www.HSI.org).

Pictured above: Bruce Fogle with his TV celebrity son Ben and their dogs Plum and Storm.

Below: Bruce receives his PetQuip Lifetime Achievement Award.

CAT PRODUCT
Winner
Wellbeing Range
Entered by: Burgess Pet Care
Judges’ comments: Eye-catching, clear presentation with easy-to-read information and a good price point.

DOG FOOD AND TREATS
Winner
Naturediet Dog Treats
Entered by: Naturediet Pet Foods
Judges’ comments:
Welcome addition to treat ranges with a moist dog treat, which is something a little different. Packaging is attractive.

DOG ACCESSORY PRODUCT
Winner
‘Le Bol’ dog bowl
Entered by: Loving Pets
Judges’ comments: Reasonably priced, bright colours that could co-ordinate with kitchen. This is a non-stick versatile bowl with a good enameled design.

BIRD PRODUCT
Winner
Ultimate Goldfinch Mix
Entered by: Walter Harrison’s
Judges’ comments: Stand-out packaging and a food for birds that everyone wants to have in their garden. Well priced.



SMALL ANIMAL PRODUCT
Winner
Tortoise Home
Entered by: Vividarium
Judges’ comments: Stunning feature – would make us want to go out and get a tortoise. Good fun but practical product and a reasonable price point for what you get.

PET CARE PRODUCT
Winner
Frontline Pet Care
Entered by: Merial Animal Health
Judges’ comments: A good presentation stand with many interesting products to browse through and all reasonably priced.



GROOMING PRODUCT
Winner
FoOlee Easee De-Shedder
Entered by: Kruuse UK Ltd
Judges’ comments: A very useful tool for any pet dog or cat owner to assist with de-shedding. Versatile, detachable and easy to use.

GIFTWARE PRODUCT
Winner
The Fox
Entered by: Supa Ltd
Judges’ comments: Looks like a very good quality product and animal designs are currently ‘flying off the shelves’

It was a chance encounter with Suzanne Brock (Nutriment) back in 2012 that first alerted Ian to the bold, meticulously researched ambitions of various fleet-footed disruptor brands seeking to offer nutritionally-dense pet food alternatives to the over-processed corporate fodder that still dominates so many pet food shelves.  

Nutriment wanted a vocal, no-nonsense range that talked with conviction and authority whilst enjoying itself every step of the way. 

According to Ian, "Suzanne’s enthusiasm and willingness to embrace new ideas was infectious and in no time Nutriment’s marketing was punching well above its weight.’"

It was actually a selfless Suzanne who put Ian in touch with fellow ‘raw’ pioneers Cotswold RAW (Chris Brierley) who had their own intriguing rural take on how to improve raw feeding convenience and appetite appeal and have also been a joy to work alongside this last year.

Last but by no means least is Joe and the Dog Treat Company, who Ian also got talking to at a PATS show (albeit Sandown 2015). 

According to Ian, "Joe wanted to establish top quality dog treats (free range eggs, chicken livers and beneficial herbs) that married stunning art deco packaging designs with an addictive sense of humour and a generous smattering of associated health benefits," a vision that has recently spread far beyond these shores to markets as diverse as South Korea, Italy, Germany and the United States.

As a once-upon-a time outsider Ian wanted to take this opportunity to celebrate PATS as the perfect showcase for aspiring British born brands looking to showcase their bold new visions for more meaningful, forward-thinking pet foods.

www.purplepilchard.co.uk

For further information about Vitalin Hypoallergenic Super Premium Cat Range call +44 (0) 844 800 3347 or visit www.vitalinpetfood.co.uk. Vitalin is also exhibiting at PATS Telford (stand G9).

Benyfit Natural is showcasing itsLifestage and Special Diets alongside its complete raw food recipes for adult dogs at PATS Telford. It will be the company's first time exhibiting at the exhibition.

Benyfit Natural has become one of the fastest growing raw food manufacturers to hit the market in the last 12 months. They are rapidly increasing their number of retailers across the UK and their freezer deals are proving to be very popular. Their stockists tell them that they simply cannot keep up with the demand for their delicious recipes.

They have entered their raw food recipes in to four separate entries in the New Products Awards at PATS and visitors will also have the opportunity win one of their small freezers in a free prize draw on their stand or to get £100 of extra stock when they order a 5ft freezer at the show.

At Benyfit Natural they believe in the old adage that you only get out what you put in and that this certainly applies when it comes to  dog nutrition which is why they and their team have developed a range of recipes that combine the right balance of quality raw ingredients, vitamins and minerals to maintain the health, vitality and bounce of any dog.

Their company’s founder, Ben Van Praagh, is himself a leading gundog trainer who has competed across the UK with his dogs in gundog trials but he is also a qualified chef, having trained at Crawley College. With his belief that a balanced diet leads to balanced behaviour, he has been able to combine his understanding of training dogs with his nutritional background in order to produce a range of foods that are not only natural but are also nutritionally balanced and biologically appropriate.

The feeding of a raw bone and raw meat diet is thought to have many health benefits including helping to prevent ear and gland infections, skin allergies, diabetes, heart and joint problems. The feeding of raw bones is also good for the health of a dog’s teeth and gums.

The Benyfit Natural complete raw food recipes use a variety of ethically sourced and Defra approved British human grade meats such as chicken, turkey and beef as well as tripe. They also contain ground bones, carrot, broccoli, swede, offal, flaxseed oil, kelp and herbs as well as raw eggs all of which offer a natural combination of vitamins, minerals, omega oils and amino acids to produce a healthy skin, coat, joints, thyroid and cell production as well as helping to support the immune system. The adult food is coarsely minced to provide the texture that dogs like. All varieties are designed to help maintain a healthy weight for an adult dog and are veterinary approved and were developed by Ben with the help of their team of advises who include veterinary surgeons, animal nutritionists and behaviourists.

The Benyfit Puppy Food is finely minced for small mouths and also contains Verm-X for healthy intestinal hygiene. The Benyfit Senior food helps to maintain the correct weight of older or less active dogs and also contains added Glucosamine, MSM and Chondroitin for healthy joints and cartilages enabling easier movement.

The Premium Blend combines a range of novel proteins which are not only low in fat but are also kind to the digestive system whilst at the same time giving a dog all the vitamins and minerals it needs to thrive.

The Premium Blend product is made using raw British venison flank with the bone in, whole rabbit (skinned) and turkey carcass, heart, liver, carrots, broccoli, swede, whole eggs, kelp, herbs and flaxseed oil. These ingredients are carefully combined to provide any working dog with the nutritionally balanced and complete diet they deserve. Rabbit contains vitamins B1, B3 and B5 as well as Copper and Magnesium. Venison is low in fat and is full of vitamins and Iron and is also high in Protein. Turkey is ideal for dogs that develop allergies to other poultry such as chicken and the bones contain Calcium and Phosphorus which are needed for healthy teeth and bones.

As with all Natural Benyfit’s recipes, Premium Blend contains NO animal derivatives, NO grains and NO carbs just wholesome raw food.

The latest editions to the range are Meat Feast and Sensitive. Meat Feast is vegetable free and has been created primarily to tackle the problem of itchy skin, one of the major symptoms of a yeast intolerance. Often grain and gluten can cause these types of problems but if these have been eliminated from the diet and the itching persists, it is more likely to be caused by the sugars in vegetables. Swapping to a vegetable free diet will stop the excessive itching and scratching in dogs prone to this intolerance. This product is also fantastic however for people wishing to feed a nutritionally balanced diet free of vegetables for any other reason.

A recent convert to Benyfit Natural, Sara Mason whose dog Harry suffered from yeast intolerance and was cured completely by switching to the Meat Feast recipe said, “I was beside myself with worry to see Harry with such sore skin from excessive scratching. Nothing I tried seemed to cure the problem until I found out about Benyfit Natural’s Meat Feast. I am very happy with the food Harry is

The Sensitive diet as the name suggest is a satisfying and healthy meal to assist sensitive stomachs, those with pancreatitis or prone to forming bladder stones as it contains no offal, is low in purine and low fat (so also great for overweight working dogs).

The recipe contains human grade Turkey with bone, Green Lambs Tripe, Broccoli, Carrot, Swede, Flaxseed Oil, Egg, Kelp, Celery Seeds, Alfalfa, Nettles, Rosemary, Psyllium Husks, Clivers and Wild Yam.

Benyfit Natural has recently brought out new packaging. Their new tubs which are BPA free to avoid leakage of any nasty toxins are made from recycled materials and are recyclable. Available in 500g and 1kg sizes, they can be conveniently stored in the freezer with the meat contents easy to portion out. They have also made sure that there is no soggy food of icy film on the top by blast-freezing the contents so that the texture and taste remains - a major selling point of the range.

With all the benefits of rawhide, but without the rawhide, SmartBones’ outer layer is made from wholesome, flavoursome vegetables including corn, peas and carrots. It is then combined with an inner layer of real chicken or beef for a taste that dogs can’t resist.

Rawhide free and enriched with vitamins and minerals, SmartBones are highly digestible and low in fat.

Manufactured under strict quality control procedures the range includes four different varieties of bones – Chicken, Sweet Potato, Beef and Dental – and one variety of stick, Chicken.

To cater to different dog sizes SmartBones are available in a range of sizes. Chicken SmartBones are available in 3 sizes (6cm, 14cm and 17.5cm) whilst Sweet Potato, Beef and Dental are available in 2 sizes (6cm and 14cm).

To encourage consumers to trial SmartBones sample packs of Mini Chicken SmartBones are also available.

For more information about SmartBones visit Pedigree Wholesale at PATS Telford (stand E10) or contact Customer Services on 0115 982 3900.

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GA Pet Food Partners has announced the launch of a new recipe into its Grain Free range ready for the Autumn. The new Venison, Sweet Potato and Mulberry recipe will be launching at PATS Telford this September and is available to brand as your own. Visit GA’s stand at PATS (C55) to pick up your free sample.

This traditional Game recipe is full of freshly prepared venison and made with natural ingredients produced to human grade food standards.

Grain Free Venison, Sweet Potato and Mulberry contains and amazing 50% Venison of which 28% is freshly prepared making it a very digestible and tasty protein source for dogs. Sweet potato (26%) is highly nutritious and the recipe contains absolutely no artificial colours or preservatives. 

As with all Grain Free products in GA’s own brand range, it is available in 2kg, 12kg and 15kg working dog bag sizes. Partners are able to design a bespoke label free of charge to ensure the products fits with branding.

To add this Venison, Sweet Potato and Mulberry recipe to your own branded range, contact your account manager, call GA Pet food Partners on 01257 633125 or email ga.mylabel@ga-petfoodpartners.co.uk

Belgium company Edgard & Cooper has brought its delicious recipes for dogs, that contain only 100% fresh meat and 100% natural ingredients, to the UK! The company has recently set up its UK headquarters in London.

After Edgard and Cooper both struggled to digest other dog food products, which also made Edgard sick, their owners decided that every pet deserves to eat fresh. And so they developed the world’s first fresh meat kibble. The market is dominated by dog food that contains meat meal, which is low in digestibility and biological value compared to fresh meat.

Jurgen Degrande, Manager at Edgard & Cooper explains: "Meat meal is actually offal being worked intensively to a powder. And yet it is often presented as ‘real meat’. At Edgard & Cooper, we believe dog food must be made from fresh cuts of meat and recognizable natural ingredients, such as herbs, fruits and vegetables.”

Soon to be available in the UK are a range of grain-free, gluten-free and even organic kibbles, tins and cups. Every bowl bursts with tasty veggies, berries and herbs, giving your dog all the vitamins, minerals and antioxidants they need to keep them healthy from nose to tail.

Edgard & Cooper was founded in Belgium by three enthusiastic entrepreneurs: Koen Bostoen, Louis Chalabi, and Jurgen Degrande. Their inspiration to create 100% fresh products came from their own dogs, Edgard and Cooper, who struggled to digest other dog food products on the market.

Edgard & Cooper have a range of delicious meat meal free kibbles, tins, and cups, and have grain-free, gluten-free and organic recipes. They set up their UK headquarters September 2016 to further their mission to help all dogs enjoy tasty and healthy food.

They donate 10% of all profits to dog charities around the world, and their packaging is made of 100% biodegradable materials, printed with 100% water-based inks without chemicals, making them fully compostable.

Sometimes the moment just seems right which is why we decided that 2016 was the perfect moment to attend our first PATS show (stand A2) , joining a number of the new generation of superior, nutritionally-dense pet foods that are in tune with the thinking of increasingly health-conscious pet owners.

Cotswold RAW is proud of its role as an ambassador for countryside common sense acting as a passionate rural voice (local sourcing & traceability) in a blossoming product sector historically dominated by large corporates and a Home Counties dominated pet scene.

Recently shortlisted for ‘Prestigious Rural Business and Pet Quip awards, Cotswold RAW is a small dynamic team with a strong track record in innovation which in 2016 includes, snappy transparent packaging (in stark contrast to traditional ‘no peeking’ ice cream tubs that dominate the ‘raw scene, their first of many puppy propositions and an extended portfolio of alternative protein pet foods (e.g. turkey & tripe) because chicken isn’t for everyone and even chicken lovers like a little variety from time to time.

At the very pinnacle of Cotswold RAW successes in 2016 has been their recently completed series of inspiring county shows (June-September) which enabled the Cotswold RAW squad to discuss and debate premium tier pet food with the same animal-loving community who helped shape the whole Cotswold RAW offer 18 mths earlier.

At the heart of Cotswold’s success has been their ground-breaking sausage sub-range which marries nutritional integrity with convenience, foodiness and portion control, the perfect stepping stone from bland, nutritionally vacant kibble to more mainstream raw minces.

Evolutionary dog and cat food brand AATU has launched two new ranges of wet food at PATS Telford. Known for its ultra premium and high protein dry diets, the British brand decided to expand in to wet food after receiving an overwhelming amount of requests from customers. 

Boasting an impressive 90% meat, the new wet food for dogs will come packed in the convenience of a ring-pull can and is available in a range of five interesting flavours including wild boar & pork, beef & buffalo and lamb. These grain free recipes can be fed as either a complete meal or as a topper.

The equally anticipated wet food for cats has been specifically designed to suit a feline’s carnivorous protein requirements by containing an even higher amount of meat at a staggering 97%! Available in portion controlled, easy-tear pouches, the exciting extension range also comes in five unique flavours, such as chicken & quail, turkey & goose, and duck & chickens liver.

Both of the brand-new lines from AATU contain the familiar ‘Super 8’ formula which features in the dry food alternatives. The bespoke combination of 8 fruits, 8 vegetables, 8 herbs and 8 spices & botanicals provide nutritional benefits alongside incredible flavour.

Awarded a prestigious 5/5 stars by dog food comparison website Allaboutdogfood, AATU hopes to impress just as much with their new wet food editions!

AATU dog and cat wet was made available for September 1. For more information email enquiries@petfoodukltd.com, call 01442 212 392  or visit www.AATU.co.uk

• Puppy Love Shampoo with Lavender and Patchouli, gentle and kind and perfect for a puppy’s first bath
• Stinky Dog Shampoo with Peppermint and Lemongrass which will get rid of the very worst odours, even fox poo
• Super Sensitive Shampoo with Organic Aloe Vera and Calendula which is perfect for allergy prone skin
• Flea Off Shampoo with Manuka and Cedarwood to help repeal fleas and ticks naturally
• Conditioning Shampoo for dry and flaky skin with Honey and Oatmeal
• Conditioner with Organic Shea Butter and Virgin Coconut Oil.

Clouds – the special  finishing process gives the tag a typically aged stile with light/dark effects which highlight the portrayed image, making the tag particular.

Rainbow – great value finishing for all the subjects carefully hand-enameled.

Plexy – the weight of a feather but with very strong resistance. Made of colored thermoplastic polymer and can be personalized by our Ridealla™.

Visitors will be able to see the Petitamis range on stand F24 at Telford.

Petitamis was founded by a group of expert people whom, united by their love for animals, decided to realize high quality accessories to improve pets lifestyle. A flexible company where creativity and imagination are the hallmarks of a culture. Each production stage is carried out entirely in Italy, taking special care in the choice of  materials and manufacturing processes. All our creations are characterized by high reliability, innovation and design. The know-how and expertise acquired by our team in previous years facilitated the development of this new project. Our main goal is the creation of useful and esthetically appealing objects.

• All Belt Design — No Cords!
• Soft Grip Handles
• Reflective Accents

alcott’saffordably priced retractable leashes are a must-have for any pet specialty store! alcott also offers matching nylon collars, travel gear and other dog walking solutions.

A breed-specific range of dog shampoo, covering six breeds, has been unveiled by Leicester-based Woodside AC Trading Ltd at PATS Telford.

The range called Pooch is claimed to be the first dog breed specific shampoo to hit the UK

The products will cover six breeds that often suffer from skin complaints and allergic reactions to many generic products - Yorkie, Maltese, German Shepherd, Westie, Labrador and Shih-Tzu. With a balanced PH matching the breed of dog, Pooch will help prevent such problems arising.

Another product that will be showcased by the company at PATS is Aniderm, a range consisting of dry and wet shampoos for dogs and cats. Used as standalone products or a three-stage system, these help treat dry, irritable and sore skin complaints by targeting various coat types.



Visitors to the Woodside AC Trading Ltd stand will also be able to view Kernel Kat, an eco-friendly and flushable cat litter that was developed by animal care experts. In the future, the Natural range will be joined by two new fragrances.

As one would expect the new tortoise enclosure encompasses many practical and essential features to ensure the wellbeing of its inhabitants, but it’s the incredible aesthetics which really puts this new housing into a league of its own, for it has been ingeniously designed and manufactured to resemble a large mother-tortoise.

Vividarium, the company responsible for its creation, believe the lifelike polyresin animal is sure to be a real crowd pleaser when it’s showcased to thousands of potential customers at the PATS Telford in September.

And it would appear that the reptile industry seem to agree, with the editor of the Practical Reptile Keeping Magazine recently waxing lyrical of its unique features, benefits and exquisite fine details, in a two page review of the product.

The clever and innovative thinking, which the Practical Reptile Magazine review eloquently portrayed, has obviously been at the forefront of the product’s design at every stage, and has enabled the housing to boast several unique features, benefitting both the hobbyist and the inhabitants alike.

• Features include an in-built hide, formed out of the inside of the head of the enclosure, so baby tortoises can retreat and hide out, reducing stress levels.
• Internal oval shape, reducing the risk of young tortoises toppling over on to their backs, which they often do when trying to shimmy up right-angled perimeter walls in more traditional rectangular vivariums.
• Inbuilt cable tidy makes a neat and tidy job of the lighting.
• Made from lightweight resin which means its waterproof, it won’t rot, it’s easy to manoeuvre and easy to clean and disinfect.

The Vividarium Tortoise Home is the very first product to come off the production line for the fledgling company, but they already have plans in place to introduce a further six similarly striking designs to their portfolio next year. These will include snakes, lizards and amphibians.

With design patents already fully granted in 28 countries worldwide and a 160,000 square foot factory able to handle any amount of orders, Vividarium may start to see the biggest shake-up in the reptile housing industry within the last four decades. 

For more information on the Tortoise Home visit www.vividarium.co.uk