In This Issue
Purina hits back at claims discrediting leading brand
Aldi launches cut-price pet range in stores today
Vet's Kitchen extends its range in Sainsbury's
Impressive number of new products to be launched at PATS
First-time appearance for Norfolk Industries
Lintbells offers more for less at pet exhibition
Dog owners can log their pet's details - all in one Y-app!
Town & Country unveils ‘It's only natural’ range
Get your own copy of Pet Trade Xtra
Vital expands support available for garden centres
Channa sales ban on hold after an OATA challenge
Pooch & Mutt earns seal of excellence
WildWash wins another award
Enterprise Nation award nomination for fleet-finned Pilchard
Walks and a healthy diet are top priorities for UK pet owners
The best of the previous Pet Trade Xtra
Pet firm refutes claims it puts ‘money before ethics’
Pet company breaks €1 billion sales record
Bring Your Dog To Work Day set for June 22, 2018
Exhibitor stands at PATS Sandown ‘sold out’
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Town & Country unveils ‘It's only natural’ range

 

Retailers, responding to customer demand for healthier dog food, are now able to stock a new range of entirely grain free, natural products from leading manufacturer Town & Country Petfoods.

 

Following the success of HiLife ‘It’s only natural’ for cats, the firm has developed a brand new product range for dogs.

 

With a choice of six wholesome recipes, from Chicken Breast with Salmon and Potato to Chicken Breast with Sweet Potato and Kale, each dish is hand-prepared in jelly, sauce or broth.

 

Based in Melton Mowbray, family-run Town & Country Petfoods took inspiration for the range from the market town’s rich culinary heritage – and it is now on sale from wholesalers.

 

Each hand-prepared dish contains only natural ingredients and is completely free of grain, soya, fillers, genetically modified organisms, artificial colours, flavours and preservatives. Gently-steamed to retain maximum flavour, the products are made from flaked chicken breast with vegetables and other tasty natural ingredients such as salmon or dolphin-safe tuna.

 

 

The products are available in single 100g pouches, as well as five or 18-pouch variety packs (RSPs are £1, £4.80 and £16 respectively).

 

Peter Parkinson, marketing director at Town & Country Petfoods, said: “Sales for our ‘It’s only natural’ cat food range are going well, and I’m confident we will continue this success in the dog food market.

 

“Retailers continue to tell us their customers want natural products, so I’m delighted that we are helping them keep up with this demand. In the same way that consumers are becoming more conscious about their own diets, they are increasingly aware of what they are feeding their pets.  

 

“Quality of ingredients has always been there from day one for Town & Country Petfoods and this range is truly exceptional. In fact, we found these kitchen table ingredients irresistible ourselves in taste tests!

 

“The new packaging is very eye-catching and features a new lovable HiLife dog, which gives it instant shelf appeal.

 

“As well as being completely natural, each pack is conveniently sized, making it is easy for consumers to measure out the right portion. The variety packs are also great for dogs who have something different to look forward to!”

 

For further information on Town & Country Petfoods, including its full range of HiLife products, visit www.hilifepet.co.uk

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