In This Issue
Billy + Margot acquires premium UK pet food business Benyfit Natural
Pet firm lives up to ‘fastest growing company’ reputation as it expands into Australia
Nation's pets will suffer if there's a hard Brexit
Pets at Home hires former Argos exec David Robinson
Pet food business sets out ambitious plans for future
Renowned organic skincare brand launches pet range
Latest international buyers’ event offers major opportunity for UK suppliers to reach European pet and garden outlets
New champion crowned at British Dog Grooming Champs
Woofs' Cookie Jars make the perfect Christmas gift
Help cats feel at ease with new Beaphar CatComfort
Natures Vet opens new branch in Radstock, Somerset
Santa Paws is coming to town with HOWND's pawsome stocking fillers
Natures Menu refreshes natural ‘Raw Chunks’ range
Lintbells’ Mobility Matters pack offers value-added service to build customer relationships
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Cash stolen in pet shop raid
CCTV shows burglars wearing Freddy Krueger masks breaking into pet warehouse
BETA International 2019 Innovation Awards judges revealed
Vitalin to exhibit at National Pet Show
The best of the previous Pet Trade Xtra
Dog dies after eating ‘treat’ bought from pet shop
Barking Heads picks up national dog-friendly award
PetSafe Brand firm acquires pet travel product business
Top prize for dog food company at rural business awards
Inspired Pet Nutrition appoints Group Operations Director
Devon firm launches vegan-friendly dog treat
Lily's Kitchen enhances its ethical credentials
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Help cats feel at ease with new Beaphar CatComfort

The new Beaphar CatComfort Calming Range helps cat owners to provide a calm, stress-free home atmosphere for their pets.

 

Using pheromones, which are clinically proven to promote feelings of reassurance and prevent unwanted behaviour in cats, the Beaphar CatComfort Calming Range provides your customers with simple, easy-to-use products, which offer a long-term solution to reducing cats’ stress and preventing unwanted behaviour around the home and while travelling.

 

Pheromones are the invisible markers left by cats to mark an area as a safe, comfortable space, and are often associated with feelings of reassurance and happiness. Cats leave these pheromone markers by rubbing up against objects or people, which creates a positive connection between the cat and the object, space or person.

 

When a cat feels comfortable and reassured, they are less likely to exhibit problem behaviour, such as scratching or spraying. By using a synthetic replica of these pheromones in the Beaphar CatComfort Calming Range, it gives cats an indication that the area is a ‘safe-space’, helping them feel more comfortable and settled, and reducing problem behaviour.

 

The range includes the Beaphar CatComfort Calming Diffuser – Starter Kit, an easy-to-use plug in diffuser which promotes feelings of reassurance and prevents unwanted behaviour for up to 30 days.

 

The handy Beaphar CatComfort 30 Day Refill is also available, meaning your customers can use this product all year-round, and guaranteeing repeat sales.

 

Also available is Beaphar CatComfort Calming Spray, which is ideal for use around the home and while travelling. Long journeys, and visits to the vets or catteries can be a stressful experience for cats, so spraying the inside of cat carriers 15 minutes before the journey will help your cat feel less anxious.


To support the products in-store and encourage customers to lift them off the shelves, Beaphar has created eye-catching point-of-sale items, including an informative consumer leaflet, A4 and A3 posters, wobblers and a striking counter display unit.


Alongside this, the company has also produced digital assets which can be used across social media and your own website. Simply log in to our Trade Zone, and download them from the Media and Marketing Tab.


For more information about the new Beaphar CatComfort Range, contact your local Sales Executive or call the Customer Service Team on 0333 0066236 or email info@uk.beaphar.com.

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