In This Issue
Award-winning pet brand is a hit in giftware market
Garden centre puts on the greatest festive display for pets
Barclays Bank branch turned into pet store
Stunning pet photos win 'pawsome' prizes
Brits will spend £210million on pets this Valentine’s Day
Besotted Brits prefer pets over partners
Retailers can enjoy category growth with a natural approach to supplements
Stay in front of customers…and competitors
Supreme Petfoods targets more success
King British launches ‘Fuel your Catfish Crew’ campaign
Search is on for the UK’s fattest pets
Get your own copy of Pet Trade Xtra
Government consider pet shop puppy sale ban
BVDA requests immediate removal of logo from 'offending' pet products
Pet bouquets – a new trend sweeping the nation
Spring puppy focus from James Wellbeloved
Climbing-inspired gear from Ruffwear
Nest boxes – mader to protect the nesting bird
Agria wins Best Pet Insurance Provider award
National Business Manager at VetSpec
The best of the previous Pet Trade Xtra
Raw dog food brand appears on Dragons' Den and accepts £60k investment offer
Former owners of Just for Pets took heavy financial hit, accounts reveal
Meet the pet food firm ‘owned by the animals’
Strong seminar line-up at PATS Sandown
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Climbing-inspired gear from Ruffwear

Ruffwear, the performance dog gear brand, has launched a new range of climbing-inspired products for adventurous canines and their human companions.

Connections Built to Last

The Knot-a-Range from Ruffwear includes collars and leashes. Constructed using climbing rope and featuring custom-made hardware, these products are designed to deliver a secure connection between dog and owner.

The Knot-a-Leash™ is made from reflective kernmantle rope, features a locking carabiner, easy-to-hold tubular webbing handle and convenient accessory loop. It comes in two sizes and four different colours. The style is also available as a short leash: the Knot-a-Long™, and a cinch leash: the Just-a-Cinch™.

The Knot-a-Collar™ is constructed from low-profile 7mm diameter rope with reflective trim for visibility, sliding fisherman knots for an adjustable, custom fit, an aluminium v-ring for secure leash attachment and separate ID attachment point with silicone silencer tag. It comes in the same four colours as the leash range: Granite Grey, Blue Atoll, Red Currant and Pumpkin Orange.

 

Camping with Dogs

New for Spring 2018 is the Knot-a-Hitch™, a campsite friendly dog-hitching system that allows dogs to roam while remaining on leash. It can be secured around two trees or fixed points with an easy-to-use tensioning system or at a single post, and comes in a durable stow bag with integral set-up instructions. It is constructed using kernmantle rope with reflective trim, making it visible in low-light campsite conditions.

 

The Original Ruffwear Bowl Refreshed

Ruffwear’s original product, the Quencher™ – a collapsible food and water bowl – has been refreshed for Spring 2018. It has gone through numerous developments since its inception in 1992, but has retained its position at the heart of the range thanks to a functional and durable design and construction. Made from water-resistant shell fabric with a lightweight, waterproof lining, it is available in three sizes plus a cinch top version, and now comes in Meltwater Teal, Blue Moon and Pumpkin Orange.

 


 

Everyday Essentials

Two new products have been added to the range from February 2018.

The Stash Bag™ is a convenient storage bag, ideal for carrying dog walk essentials, which also incorporates a pick-up bag dispensing system. It features a zipped pocket, external mesh pocket, internal key hook and can be attached to a leash for convenience on walks.

The Treat Trader™ is a quick-access, waist-worn treat bag featuring a one-handed, secure magnetic closure which has an audible cue, ideal for training. Constructed using durable, water-resistant shell fabric with a lightweight, waterproof lining, it has an ergonomic fit with a small outer pocket for essentials and a clicker-compatible loop.

 

For Dogs on the Go

The Dirtbag™ Seat Cover is the ideal vehicle protection partner for four-legged adventurers. It is made using three-layer construction, with a waterproof top layer that can be wiped down, a tough rip stop mid-layer and a non-slip rubber under layer to keep it in place. Its convertible design makes it suitable for most vehicle sizes with webbing loops and stuffer cleats for a secure fit and seatbelt access points that can be closed when not in use. Side flaps keep dirt contained, an integrated pocket is ideal for leashes and treats and it is machine washable.

 

The full range can be viewed at www.ruffwear.co.uk.

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